BrightHaus Digital Marketing Agency

Author Archives: Richie Lauridsen

Penguin 4.0 Is Finally Here

A little over four years ago, Google unleashed one of its famously-named algorithm updates, once again named after a black and white animal: Penguin 1.0 was released into the wild on April 24, 2012. The algorithm update was designed to punish sites with low-quality links, or sites that sought links for the sole purpose of […]

3 Productivity Tips & Tricks for Handling Multiple Projects

As a digital marketer, we’ve got a lot on our plates. From managing different tools and to-dos, to working on emails and follow-ups on behalf of different brands with unique objectives, different projects involving disparate teams, and of course the research and technical know-how needed to effectively strategize, our role involves a lot of switching […]

Using Goals and Micro-Conversions in Analytics to Match Your Customer Funnel

Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]

Sam Ford: Building a Participatory Marketing and PR Industry Alongside Wikipedia

Over the past year, a quiet debate has been bubbling between the inbound marketing and PR community and everyone’s favorite free, digital resource, Wikipedia. While Wikipedia remains an incredibly valuable source of information for a host of different topics, its position as an open-source encyclopedia has increasingly been threatened by PR firms, marketers, and community […]

Using Google Analytics to Develop Personas

Tracking visits and measuring increases in traffic, referrals, or conversions can be a testament to the success stories behind your digital marketing campaign. But even if webmasters see increases in web traffic and influxes of visits, these metrics still explain only part of the story that comprises your digital marketing strategy. While SEOs and social […]

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]

Tracking Time: Eye-Opening Insights Into Productivity

Here at the haus, we are always looking for ways to improve our systems internally and better improve the services that we provide to our clients. In an effort to streamline many of our internal processes and procedures, we recently conducted an internal audit of how employees were spending their time in order to identify […]

How to Optimize Keywords for Google: Or How I Learned to Stop Worrying and Love LSI

Recently, a post on the Moz blog seemed to ignite a particularly intriguing debate that centered around Google’s famed list of the 200+ factors that they use to rank results. Within the post, the author posited that Google has never relied on keyword density as a ranking factor. While this ignited a fiery debate within […]

Tracking Trends to Transform Your Content: Three Great Free Tools to To Capitalize on Trends in Content!

Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles around the Web, we see them everywhere. From an onslaught of social posts within active members of a particular vertical, to pages of […]

Leaving SERP City

Google Rolls Out Increased Entity Search in 2014 It’s not news that things have come along way since the typical search engine results page (SERP) displayed ten simple blue links for a given search query. From maps to products, from news to authors, from contributors and carousels to answers, news, ratings, and more, the search […]

Major Manual Actions: Big Sites That Have Been Hit with Google Penalties

In the past year, Google has made an almost accelerated effort to refine their quality guidelines and link schemes; from Penguin 2.1 to Hummingbird, and everything in between, there are several practices within the search community that have made the journey from tried and trusted tactic to old and obsolete. By refining these quality guidelines, […]

Hello, Operator: Our Favorite Google Search Operators

As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic patterns, to using implicit information to bolster a search query such as location, search history, and more, searches continue to try to find the best way […]