Hey store owners, are you looking for another way to increase conversions? Statistically speaking, having trust badges on your website has always improved credit card entries and conversion rates for sales. Many shoppers base all of their shopping around how secure and reputable a site is. And now, Google is offering a trusted store service, which if your website passes, will put you on Google’s list of recommended sites to shop from.
How the Program Works
The Google Trusted Stores program helps shoppers feel confident in their purchases across the web. Google allows merchants who meet certain shipping and customer service performance metrics to participate in this free program. Participating merchants display the Google Trusted Store badge on their web sites.
The Google Trusted Store Badge
The Google Trusted Store badge shows you a detailed report card of that store’s shipping and customer service.
The badge gives searchers a peace of mind. According to Google, becoming a Google Trusted Store Badge holder shows customers you offer;
- Reliable, on-time shipping
- Excellent customer service
- Google’s help resolving issues
With all that being said, if you’re not a reputable store and don’t think you will qualify with high scores, don’t even try. Otherwise you could be hurting your website. And if you don’t think your website is good enough, then maybe you should consider updating your website and shopping process.
To join Google new program for stores, click here.