As a digital marketer, we’ve got a lot on our plates. From managing different tools and to-dos, to working on emails and follow-ups on behalf of different brands with unique objectives, different projects involving disparate teams, and of course the research and technical know-how needed to effectively strategize, our role involves a lot of switching gears and multi-tasking. Managing between such different tasks is no easy feat, but there are a couple of different techniques that make managing such a challenging workload just a little bit more manageable
Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business owners and marketing managers are primarily concerned about the site’s impact on their bottom line before anything else.
Running a small business is among one of the most rewarding things a person can do. At times, however, it can also be the most challenging. While search engines have made it possible for small mom and pop shops to
Last week , Gary Friedman of Restoration Hardware, one of this century’s most successful furniture brands, sent out an email to his customer database advising them of a big change. They were killing off their regular sale events. And by regular, I mean at least once a month.
You got 16 angry face emojis on your last post” isn't something you thought you’d be hearing, ever. Everyday people flock to FB to find out what’s going on in the world around them, looking to share content they resonate with and “like” things that matter to them.