As a digital marketer, we’ve got a lot on our plates. From managing different tools and to-dos, to working on emails and follow-ups on behalf of different brands with unique objectives, different projects involving disparate teams, and of course the research and technical know-how needed to effectively strategize, our role involves a lot of switching gears and multi-tasking. Managing between such different tasks is no easy feat, but there are a couple of different techniques that make managing such a challenging workload just a little bit more manageable
15 Jun 2016
Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business owners and marketing managers are primarily concerned about the site’s impact on their bottom line before anything else.
23 May 2016
Running a small business is among one of the most rewarding things a person can do. At times, however, it can also be the most challenging. While search engines have made it possible for small mom and pop shops to
04 May 2016
Last week , Gary Friedman of Restoration Hardware, one of this century’s most successful furniture brands, sent out an email to his customer database advising them of a big change. They were killing off their regular sale events. And by regular, I mean at least once a month.
22 Mar 2016
You got 16 angry face emojis on your last post” isn't something you thought you’d be hearing, ever. Everyday people flock to FB to find out what’s going on in the world around them, looking to share content they resonate with and “like” things that matter to them.
26 Feb 2016
In an unprecedented and unexpected move, Google has removed ads from its right hand side bar, currently for those who seem to be signed into their Google accounts. The top ads now include an extra position allowing a 4th contender
21 Feb 2016
Whether you’re looking for some home decor inspiration or how to cook the perfect grilled cheese, you’ll find everything you’re looking for on Pinterest.
19 Feb 2016
Overtime, using both the conversion pixels and custom audience pixels has become quite the pain. It’s messy and not as effective as they truly could be. Fortunately, within the last year, FB has combined the two into one easy to use Pixel that tracks both traffic as well as actions on specific pages.
12 Feb 2016
It’s no secret that 2015 was a big year for video in the social media world. However, with the growth of Facebook Live & Periscope, 2016 will be even bigger. The future is NOW!
02 Feb 2016