BrightHaus Digital Marketing Agency

Category Archives: Facebook

Making Page Likes More Meaningful

Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date. Removing inactive Facebook accounts […]

Christopher Wylie May Have Changed the Trajectory of Facebook For Good

If you’ve been online lately, you’ve likely seen the word “whistleblower” combined with a photo of a pink haired man pasted across the internet. This all comes down the biggest social media and internet marketing scandal of 2018. Facebook, a social media platform with almost 2-billion users, has seen a recent decline in popularity after […]

5 Tips For Creating Canvas Ads On Facebook

  Sinсе Fасеbооk lаunсhеd Cаnvаѕ in Fеbruаrу it hаѕ еxрlоdеd аѕ аn аd tуре оn thе рlаtfоrm аnd iѕ асhiеving imрrеѕѕivе rеѕultѕ оn mоbilе аѕ аn immеrѕivе ѕосiаl ѕtоrуtеlling tооl. Aѕ it iѕ rеlаtivеlу nеw аnd thе сrеаtivе орtiоnѕ аrе fаirlу flеxiblе, it hаѕ ѕо fаr bееn a triаl аnd еrrоr рrосеѕѕ fоr mаnу brаndѕ […]

Why use captions when a photo tells a 1000 words?

Whether we are sharing uplifting moments like graduations, birthdays, or something simple and humorous like a meme, photos are the backbone to our online existence. It’s a language we can all connect over and speak. Celebs, news outlets, and your friends are able to share their perspective and outlook via their feed with just a […]

WooBox Case Study: GoPro HERO4 Giveaway

The Problem We work with a tech accessory brand who offers a product line of unique, well-made items. While the e-tailer has been growing at a fantastic rate, both the client and I knew that there was potential for increased visibility online. Isn’t that always the case? Organic traffic had been improving steadily for months, […]

How To Build Buzz For Your Company’s Social Media Page

  Is your social media lacking a little…let’s say– finesse? Feeling like you could use a facelift or maybe your brand is undertaking a redesign? What matters is that you keep your brand consistent with your online personality, because without that, who are you really talking to? As we all know, social media acts as […]

Nepal Earthquake: How Facebook Safety Check Helps Families Locate Loved Ones

  Image courtesy of Nirmal Dulal.   April 25th, 2015 marked a devastating day for the country of Nepal and adjoining areas of India, China, and Bangladesh. As the countries grapple with the aftermath of the most powerful disaster to strike Nepal since 1934, a recently introduced Facebook application may be helping the families and friends […]

Power-up your Facebook Ads

Create a Lookalike Audience. Facebook launched the ability to track Lookalike audiences. This gives you the ability to reach people who are interested in your business because they are similar to the customers you currently have. The Custom Audience – have a list of leads who haven’t signed up? You can upload them to create […]

Four Free Online Tools I Can’t Live Without

These days, time can often be in short supply, especially for those of us in the Internet Marketing field. Countless start-ups have risen to the occasion to combat the ever-mounting challenges of time management, as evidenced by the wide variety of tools and apps on the market. But where does one start? In this post, […]

10 Awesome Sites with Free Stock Photos.

We had a few run in’s with Getty Images recently, man was that’s a pain! To explain, Getty and other companies are buying the rights to images or are running scans on images all across the internet to find infringement.  Unfortunately if you are found using the photos, they skip the cease and desist and […]

SEO through 2013 – Q. What’s New? A. Everything!

2013 was a turbulent year in the world of search to put it mildly. According to Moz’s tally there have been 13 officially acknowledged updates to Google’s algorithms alone and who knows how many more that have happened behind Google’s increasingly closed doors. There was widespread speculation of 2 other unnamed updates in late-July and […]

Still not Sold on Google+?

Google+ has recently unveiled a number of upgrades to improve their photos, Hangouts and video features. So why should we care? As I’ve mentioned in previous blogs, Google+ often plays second fiddle to other social media platforms like Facebook and Twitter. Well, brace yourselves– Google+ currently has 540 million active users. Now while this number may […]