BrightHaus Digital Marketing Agency

Category Archives: General Online Marketing

Digital Marketing Problems & Ideas for Small Business Owners

Small businesses are fundamental to our economy, and I have long admired small businesses owners. In fact, that’s why I love doing what I do. Check these out: Businesses smaller than 500 employees make up 99.7% of all businesses; those smaller than 20 employees make up 89.6% Small businesses account for nearly half of private nonfarm GDP […]

MailChimp Plays On It’s Name in First Campaign

  Will the real MailChimp, please stand up? The email marketing service rolled out their “Do You Mean..?” campaign. With now 15 million customers, MailChimp focused on being creative and true to your brand for this campaign. The campaign idea all started with a mispronunciation of MailChimp during a radio ad MailChimp ran during an […]

Tools We Can’t Live Without: UberConference

  In the digital marketing space, there are countless tools to choose from and new options become available all the time. Finding the right tool can be downright frustrating, so it’s refreshing to come across a well-made and useful site or software. UberConference fits the bill perfectly. I’ve been using UberConference for about three years now, and […]

Using Goals and Micro-Conversions in Analytics to Match Your Customer Funnel

Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]

3 Reasons I Hate Clickbaiting That Will (or Will Not) Shock You!

1. Blatant Lies! It all started on a cool sunny Sunday in San Diego when the New England Patriots had just been eliminated from the playoffs and life was seemingly good. I figured I’d revel in the playoff defeat of my AFC divisional foes (Let’s Go JETS) by perusing through ESPN’s vast library of postgame coverage […]

Social Popularity Showdown: Dogs vs. Cats

Ah, it’s an age-old debate: dogs versus cats. Man’s best friend pitted against… a strange furry little creature that leaves all sorts of surprises in unexpected places. Personally, I’ve always loved both (RIP Honeybear), so I’m with this girl:   BUT this is a popularity contest, and we demand a winner! So, let’s dive into […]

Google releases Professional Service Ads

In San Francisco, Google is rolling out its new ad program which is targeted towards connecting homeowners with professional skilled services. Its aim is to recapture the market of other review or service sites like Craigslist, Yelp, and Angie’s List. Are you ready to give up your favorite go to site for Google? Consider this […]

The Top 8 Digital Marketing Posts of the Week

It may have been a short week with the Memorial Day holiday, but the search engine marketing world was as busy as ever. We have combed through many of the industry’s top blogs and put together a list of the top blogs and articles of the week. Without further ado… 1. 3 Crazy PPC CRO Hacks […]

Using Google Analytics to Develop Personas

Tracking visits and measuring increases in traffic, referrals, or conversions can be a testament to the success stories behind your digital marketing campaign. But even if webmasters see increases in web traffic and influxes of visits, these metrics still explain only part of the story that comprises your digital marketing strategy. While SEOs and social […]

Four Free Online Tools I Can’t Live Without

These days, time can often be in short supply, especially for those of us in the Internet Marketing field. Countless start-ups have risen to the occasion to combat the ever-mounting challenges of time management, as evidenced by the wide variety of tools and apps on the market. But where does one start? In this post, […]

The 9 Most Shared SEO Articles of 2014

Another year is in the books, and what a year it’s been! It has been a roller coaster ride for the industry with search algorithm updates, content marketing kicking link building to the curb, and Matt Cutts taking a leave of absence but not before taking down multiple link rings. Here at SEOhaus, our company […]

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]