BrightHaus Digital Marketing Agency

Category Archives: General Online Marketing

Internet Marketing Weekly Roundup and Preview

It’s that time of week again! Start Monday off right with our Weekly Roundup of the top SEO and internet marketing stories from the past several days. Let’s get this started: 19 Obvious A/B Test You Should Run On Your Website – KISSmetrics KISSmetrics is one of my absolute favorite blogs. More than many sites, […]

Five of Our Favorite Free Marketing Tools

If you’ve taken the time to peruse our blog, you will notice that we take a very transparent approach to the way that we share our tricks and tips on the SEO industry. It is extremely important to us that we help to educate our customers so they have a full understanding of the measures […]

The 7 Best Bike Wipeouts Caught On Google Street View and What it Means for Content Creators

For the past several years, Google has been gone beyond the bird’s eye view seen in Maps and Earth and put users right in the street. Using cars, trikes, snowmobiles and other vehicles, Google has mapped out countless miles worldwide. Maybe you’ve even spotted the fabled Google car with its multi-directional cameras mounted on the […]

Using Reddit to Test Your Marketing Strategy

I’m sure most of us out there with a computer and an internet connection are familiar with Reddit. Essentially a grown-up version of the bulletin boards of yesteryear, Reddit has quickly risen to be one of the most popular social networking and news sites on the web. Many a meme has been birthed on Reddit […]

Tracking Trends to Transform Your Content: Three Great Free Tools to To Capitalize on Trends in Content!

Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles around the Web, we see them everywhere. From an onslaught of social posts within active members of a particular vertical, to pages of […]

Content Marketing: New Name, Same Old Game

We saw a lot of changes in the SEO world last year, and it’s safe to say that the trend will continue for the foreseeable future. Let’s get real, though. With all the changes, not all that much is changing. I realize that statement is pretty charged, and some of you may disagree, but it […]

Hello, Operator: Our Favorite Google Search Operators

As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic patterns, to using implicit information to bolster a search query such as location, search history, and more, searches continue to try to find the best way […]

Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.” This past Friday, […]

Improve User Experience with Breadcrumb Navigation

When structuring the navigation on your website, you may want to consider using breadcrumb navigation. So what is breadcrumb navigation and how can it improve SEO for your website? The name “breadcrumb navigation” probably sounds familiar in that it references the Hansel and Gretel fairy tale where they use a trail of breadcrumbs to mark […]

Improve Your SEO Campaign: Part 1 – Your Web Design

My last blog introduced my new mini blog series, “Improving The Foundation of your SEO Campaign.” This week we focus on the first of four fundamental steps to make sure you have the strongest possible start to your internet marketing. Have a quality web design. Before anything else, including on-page optimization and offsite activities…your web […]

Matt Cutts Announces New Link Reports in Webmaster Tools

On August 8th, Google announced the addition of the Manual Action Tool in Google Webmaster Tools. This week, they have also announced another update to the way in which links are reported. It seems that Google is attempting to supply webmasters with the means to clean up their act—should they need to. Last week, at […]

Managing Social Media Profiles

OK, so you’ve made the jump into social media and have set up your Facebook, Twitter, Google+ and LinkedIn profiles for your business/website. Now it’s time to post on your profiles– but wait…what were the Twitter logins again? Were they the same as Facebook? On top of that, you have to log in to each […]