BrightHaus Digital Marketing Agency

Category Archives: Google

Search Engine Standoff: Google vs. DuckDuckGo

Tоdау wе саn’t hеlр but wоndеr if оnlinе рrivасу iѕ a mуthiсаl сrеаturе thаt livеd in dауѕ lоng раѕѕеd, bасk аt thе dаwn оf thе Intеrnеt. Wе аrе аll uѕеd tо bеing trасkеd, mоnitоrеd, аnd аd-bоmbаrdеd. Our реrѕоnаl dаtа inсluding оnlinе асtivitiеѕ, intеrасtiоnѕ, imаgеѕ аnd соntасt dеtаilѕ аrе bеing соllесtеd саrеfullу thаnkѕ tо diligеnt mасhinеѕ […]

Google Cracking Down on Pop-Ups in January

Google has announced that it will begin cracking down on “intrusive interstitials” on January 10, 2017, because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these web pages. Google said “pages where content is not easily […]

Using Goals and Micro-Conversions in Analytics to Match Your Customer Funnel

Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]

Breaking News: Google Removes Side Bar Ads

In an unprecedented and unexpected move, Google has removed ads from its right hand side bar, currently for those who seem to be signed into their Google accounts. The top ads now include an extra position allowing a 4th contender into the spot.  The traditional 3 premium ads now exist at the bottom of the […]

Google + Yahoo Search Deal & What It Means

I’ll admit it: the first email address I actually used was a Yahoo one. Whew – it feels good to get that off my chest although we won’t even discuss how embarrassing my username was. I’ve completely bought into Google, even though it can be a little creepy at times. In the last decade, Google […]

Google releases Professional Service Ads

In San Francisco, Google is rolling out its new ad program which is targeted towards connecting homeowners with professional skilled services. Its aim is to recapture the market of other review or service sites like Craigslist, Yelp, and Angie’s List. Are you ready to give up your favorite go to site for Google? Consider this […]

What’s the Scoop about Spam Referral Traffic?

Image courtesy of Christian Barmala   What’s the Scoop about Referral Spam Traffic? In the world of SEO and online marketing, there is something out there that haunts us day and night, and keeps attacking and slashing like a villain from those terribly great horror movies from the 80’s. This culprit is Spam Referral Traffic. […]

How Schema.org Markup Can Help You Succeed in the Age of Universal Search

Ever wish you could pick Google’s brain? Just for once, understand their motives, their next move and what it might mean for your website and your business? While Google is hardly an open book when it comes to their policies and plans, one of the best ways to get a “sneak peek” at what Google […]

The Top 8 Digital Marketing Posts of the Week

It may have been a short week with the Memorial Day holiday, but the search engine marketing world was as busy as ever. We have combed through many of the industry’s top blogs and put together a list of the top blogs and articles of the week. Without further ado… 1. 3 Crazy PPC CRO Hacks […]

3 Ways to Step Up Your International Geo-Targeting SEO Game

The Internet is a big place, and there are millions of companies in different geographic regions around the world trying to increase their business presence online – not only in their own country, but in other countries as well. Google, in turn, has more than 70 offices in more than 40 countries around the globe. […]

The Breakdown of #Mobilegeddon in 5 Minutes

Image courtesy of krheesy. Photo was altered for this piece.     Mobilegeddon is here. Well, as of Tuesday (April 21, 2015). Commence heavy breathing. Here are five things you need to know about Google’s algorithm change and what it means for you, all in less than five minutes. 1. What is Mobilegeddon? Simply put, Google […]

Google and Twitter Sitting in a Tree…

Image courtesy of Andreas Eldh.   If there is one thing that is constant in the ever changing landscape of the digital world, it’s that the Internet loves a good partnership. In the past few months we’ve seen unions between Twitter and Meerkat, Twitter and Foursquare, Twitter and Periscope, are you picking up on the […]