BrightHaus Digital Marketing Agency

Category Archives: Google Analytics

Using Goals and Micro-Conversions in Analytics to Match Your Customer Funnel

Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]

What’s the Scoop about Spam Referral Traffic?

Image courtesy of Christian Barmala   What’s the Scoop about Referral Spam Traffic? In the world of SEO and online marketing, there is something out there that haunts us day and night, and keeps attacking and slashing like a villain from those terribly great horror movies from the 80’s. This culprit is Spam Referral Traffic. […]

3 Ways to Step Up Your International Geo-Targeting SEO Game

The Internet is a big place, and there are millions of companies in different geographic regions around the world trying to increase their business presence online – not only in their own country, but in other countries as well. Google, in turn, has more than 70 offices in more than 40 countries around the globe. […]

Using Google Analytics to Develop Personas

Tracking visits and measuring increases in traffic, referrals, or conversions can be a testament to the success stories behind your digital marketing campaign. But even if webmasters see increases in web traffic and influxes of visits, these metrics still explain only part of the story that comprises your digital marketing strategy. While SEOs and social […]

Tracking Trends to Transform Your Content: Three Great Free Tools to To Capitalize on Trends in Content!

Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles around the Web, we see them everywhere. From an onslaught of social posts within active members of a particular vertical, to pages of […]

SEO through 2013 – Q. What’s New? A. Everything!

2013 was a turbulent year in the world of search to put it mildly. According to Moz’s tally there have been 13 officially acknowledged updates to Google’s algorithms alone and who knows how many more that have happened behind Google’s increasingly closed doors. There was widespread speculation of 2 other unnamed updates in late-July and […]

Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.” This past Friday, […]

SEO: More Vital Now than Ever

Whelp, here we go again. With Google encrypting more search data, more keywords are being reported as “not provided” in Analytics. Cue the familiar chant of “SEO is dead!” from bloggers across the internet. Sound familiar? If it does, it’s because we heard the exact same sentiment after Google’s last Panda update. A slew of […]

Changes in Google’s Data Reporting: 4 Ways to Capture (Not Provided) Keywords

Co-Written by Richie Laurisen & Jori Stevian  Although Google has made another important change, fear not.  Google’s recent decision to cut off user access to keyword data in Google analytics has created some pretty significant buzz in the SEO world.  Roughly two years after having (not provided) slowly creep into the picture, Google has decided to switch […]

5 GA Social Media Metrics that Actually Affect SEO

Recently, Google has been shifting a lot of focus to social media stats and performance metrics. In a recent post I discussed that Google no longer needs to count total links, anchor text and other linking factors to determine the quality of your website. The new measure to test the legitimacy of your website is from what […]

Google+ Ripples – Another Awesome Tool by Google

Have you ever stopped and visually pictured how something goes viral? Imagine one link getting submitted, then a couple of your friends share that link, then their friends share that link and so on and so forth. Why do some links stop while others get shared by 100’s of random people? Viral marketing has been […]

Get to Know Google Analytics

Did you hear about Google Analytics’ April Fool’s joke last month? (It’s possible that I’m a little late to this party…) Apparently, if you logged into the Real Time report on April 1st, you may have seen that you had visitors to your site, right at that moment, from the international space station control room. […]