Google Glass & Facial Recognition

Not too long ago, I wrote about Google Glass and how we are living in the future. For those of you who don’t know, Google Glass is the latest and greatest from the search engine powerhouse. It’s internet that you wear on your face, with all sorts of applications (including recording life as you see it). When thinking about the future and the amazing technology that will come with it, it is easy to glaze over the negative implications of what that technology may mean. For example, if a person can take your picture with just a wink, are they also going to be able to access your Facebook or Google Plus profile by doing a search of your images? I mean, we know that technology is at least borderline available already. Could Google Glass potentially mean the end of your anonymity? Not according to Google. Last week, the Project Glass team updated their Google Plus profile to explain that they understood this concern. “As Google has said for several years,” they explain, “we won’t add facial recognition features to our products without having strong privacy protections in place. With that in mind, we won’t be approving any facial recognition Glassware at this time.” And in an astounding display of actually practicing what they preached, they then went on to update their developer policies for Google Glass to ensure that no one was developing “glassware” that failed to uphold their promises. That’s not to say that everyone necessarily believes that Google will keep its word. Lambda Labs, which was specifically developing facial recognition software for the Google Glass, has tweeted, “Don’t worry, we think it’s a core feature. Google will allow it or be replaced with something that does.” And it’s not as if they don’t have a point. Google has already opened the door by not promising outright that facial recognition software will never be used by Google Glass. They simply say (in a fancy way) that their privacy policy isn’t ready for facial recognition software yet. Whatever happens, it is very apparent that with great power comes great responsibility. What do you all think of the potential power that Google Glass wields. Would facial recognition be a cool new tool or is it potentially the next battle for the autonomy over our identities? _______________   Christine Martindale is one of the Account Managers at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!

Google Glass – We are living in the future

Have you ever wanted to analyze the environment around you in precise detail, including determining if the biker that you are thinking about mugging is wearing clothes that would fit you? If so, you have probably seen the Terminator films a few too many times, and will be disappointed to know that that technology is probably still a long way off. However, if you enjoy talking to yourself and want an excuse to do so in public without being subjected to quizzical looks by passing strangers, it appears as though Google has you covered. Google has released a demonstration of the new Google Glass, which I like to call Google in your face. Google Glass, for those who don’t know, is a set of glasses frames that have a tiny, transparent display screen attached. By issuing simple voice commands, the wearer will be able to search for information on Google, translate messages for them, take pictures and record video of what they are seeing, get directions and travel information, and take part in Google Hangout video chats… And this is just the beginning! Imagine what the Google Glass will be capable of in five years from now. Maybe the next generation of Google Glass will have its own variation on the QR codes, which are currently growing in the mobile app industry as a way to improve shopping experiences. Or maybe we will be able to get information about local businesses, like if our hairdresser has any available appointment slots on Saturday or what they wait time at our favorite restaurant is. Maybe it will be able to tell us if anyone’s power level is over 9000. Who knows? So what does this mean for SEO? In the same way that mobile phones have had a significant impact on SEO, it is pretty safe to assume that the Google Glass will also change the face of SEO in time.  Unfortunately, at this stage, it’s harder to predict just how that will happen. It could be that the future of SEO lies in ensuring that your site is compatible with Google Glass, or that websites will need to generate company profiles in a tool similar to Google Places that will allow people to search your information from their headsets.  At this point, it’s all just speculation. The important thing is being prepared for these changes to come. The future is now, and it’s easier to keep up with it than to catch up with it.