How To Build Buzz For Your Company’s Social Media Page

  Is your social media lacking a little…let’s say– finesse? Feeling like you could use a facelift or maybe your brand is undertaking a redesign? What matters is that you keep your brand consistent with your online personality, because without that, who are you really talking to? As we all know, social media acts as a funnel between brand and customer, a two-way street, that can so desperately turn into a head on collision if not properly driven. With that in mind, maybe it is time to spruce up your social media profiles and start getting traction for your brand. Just last week, Facebook changed it’s “friends” and “groups” icon to better suite both genders. Prior to this change, the female was undoubtedly in the male’s shadow. Whether or not this was intentional, it only took one designer to notice this and one person to bring the issue to the forefront. The longevity and success of a company’s social media presence is determined by its ability to keep up. Maintaining your profiles outside of the daily blurp is important in keeping your customers close, your competitors closer and new business booming. However, sprucing up your social media profiles is easier said than done. With guidance from the greatest online profiles, here are five simple things to consider when creating buzz for your brand:

Stay Relevant

Brands are important cultural influencers. Staying relevant on your social media profiles can be a daunting task, especially dependent on your industry. However, the ability to do so can voice out wonders to the online community. Keeping up “with the times”, as one would say, can really spark an interest to your audience on similar stands they may have, too. To some, this is a vulnerable position for a company, but the “risk” of igniting the conversation with another audience can strengthen the relationship between company and consumer far more than another #MotivationMonday post.  

  *Buffer, amongst many others, took a stand this year. #LoveWins

 

Key Takeaway: By introducing stands on relevant topics, you show that you are a thought leader. In turn, thought provoking topics help nourish customer engagement.

Infuse A Little Humor

Running a company is serious business, but that doesn’t mean your social media channels have to be. Adding a touch of humor can make your brand memorable, conversational and improves the likelihood of shares to a different audience. However, humor does rely on the right tone. If it fits your audience, a good pun or funny meme can initiate an emotional connection with the consumer and quite possibly a moment of relief from the feed. A good laugh can take some pressure off of our overtime eyelids.   

*Easily one of the funniest profiles, Arby’s keeps the audience laughing even when they’re not hungry!

  Key Takeaway: People like funny. Whether or not they can relate, they will find a way. Increase exposure (with or without a curated hashtag) and the likelihood to reach another audience also increases.

Add Video

Social Media Marketing is increasingly visual. In order for your brand to stand out, think outside the box and start incorporating video content into your conversation. Based on the people of today *cough cough Millennials*, video is in demand, convenient and easy to understand. Emotionally speaking, enhancing your conversation with the consumer through video is one way to make brand recognition last a lifetime. Thankfully there are options, so between live-streaming video apps such as Periscope and Meerkat, to the traditionally used YouTube or to the ever so trendy Snapchat, you can reach anyone and everyone.  

*Coca-Cola (est. 1886) has passed through family generations and is an expert at making life-long memories with it’s customers.

  Key Takeaway: Reinforcing your content with video improves the reach and retention of your posts.

Use Social Campaigns To Promote Content

As a company page, you’re stripped of the organic privileges at an equal opportunity for advertising space (hint: pay to play). Social networks are gearing more towards “personal” content, thus making it difficult for businesses to get in front of new audiences. While this is great for our personal (and very noisy) newsfeeds, the business page must now pay the price. If you’re looking to promote a contest, blog post, product or service, the post will need some money behind it. Don’t fret, because it isn’t expensive. Anything helps, even $10 can get your post from 3 views to thousands.   

*In this case, $10 increased reach by 5000 percent!

  Key Takeaway: You have to “pay-to-play”. Without a paid campaign, social media efforts are unheard and you give your paying competitors an opportunity at the company’s expense.

Run A Giveaway

Who doesn’t like free stuff?! Running a sweepstakes, giveaway, or photo contest can amp up the enthusiasm for your business. Many times, what you want the customer to do is already being done, people just want to be told what to do (aka Call-To-Action). Adding a special discount or a prize into the mix gives users an incentive to opt in. In doing so, you can acquire more email subscribers, Twitter and Instagram Followers, and/or Facebook Page Likes, etc. Thankfully, there are Website apps such as Woobox that make life easier with step-by-step instructions.  

*Expedia makes it an easy task – use a photo you already have and #tagit.

  Key Takeaway: Empower your audience by returning the favor – “You scratch my back, I scratch yours!”

Conclusion

By introducing some– or maybe all– of the tips above, it’s only a matter of time before you start seeing a spike in your Social Media presence. Your company’s social media profiles act as a hub of endless opportunity when properly used, so why not utilize it? Without this integral part of your plan, business can be lost and you can painstakingly watch your competitors leverage your downfalls.  

“The Interview” to Stream Online – Like Now

Well that was quick!  The now infamous Seth Rogan and James Franco (or Flacco if you’re President Obama) assassination comedy “The Interview” will stream online in addition to playing in hundreds of small independent theaters across the United States. Let’s recap, last month Sony Pictures Entertainment suffered what Twitter has dubbed the #SonyHack when much of their confidential corporate and personal employee data was released online for what was claimed to be “retaliation” after Sony produced a film that portrays two Hollywood-types being recruited by the CIA to kill the leader of North Korea, Kim Jong-un, after the “Supreme Leader” invites the duo to the isolated country.  The White House has now confirmed the hack from the group known as the “Guardians of Peace” to have originated from North Korea. Soon after the threats to theaters, Sony allowed for their distribution partners to pull the movie if they so desired, and all the major chains did.  Some smaller and outspoken theaters such as the Alamo Drafthouse Cinema in Texas wanted to proceed, however as a majority of theaters were not showing the film, Sony pulled the flick altogether.  Then President Obama chastised Sony’s reaction in his year-end Press Conference (where he casually made history only calling on female reporters and renamed James Franco.) Now let’s get back to the movie’s return to the theatre marquee. That brings us to today, when the movie will be released online, one day before it hits theaters.  While streaming services like Netflix have been attempting to make history releasing a film online while it also plays in cinemas (what the industry calls a “Day-and-Date” release) with their Crouching Tiger, Hidden Dragon sequel, (which doesn’t come out until next August,) “The Interview” will kill that films attempt to make history, releasing the film online a day before it hits theaters.  The film will be available on Google Play, YouTube, and www.seetheinterview.com starting at 10am PST, 12/24/2014. According to public Internet domain registration records, www.seetheinterview.com was registered on Monday, December 22nd, 2014.  The last 48 hours at Sony have been busy, with plans to stream online hatched just this week.  We’ve sure come a long way from the film distribution of yesteryear where a film’s rolls had to be printed and shipped via courier to cinemas across the country and globe.  Will this film pave the way for other more adventurous, or less mainstream films to skip the traditional model and head straight to your living room?  Certainly the President’s free publicity, and the intense media coverage will give this film a head start, but if this film is a success perhaps it is the start of a new trend.

Three Insights to Transform Your Twitter Game

Today we’re going to look at Twitter from a Bird’s-eye view. The evolution of social media has changed the way most of us communicate on the web. Whether inspiring a generation of users to #hashtag #every #little #thing #they #do or empowering an Arab Spring, Twitter often finds itself at the center of some pretty big changes. And how about those changes? One doesn’t have to Google very far to find comprehensive takes on social media analytics and what they mean for businesses. Don’t be overwhelmed! With the help of a piece by Fast Company, we’ve rounded up three big insights to help raise your Twitter game to the next level. 1. THERE ARE SIX DISTINCT COMMUNICATION NETWORKS ON TWITTER This one’s a doozy. The Pew Research Center and the Social Media Research Foundation worked together to analyze thousands of conversations on Twitter and boiled the wide range of data down to six basic network archetypes. Polarized crowds are great at supporting one another but are a lot less likely to engage with users with different viewpoints as their own. So, for example, conservative Republican Twitter users tend to follow, tweet at, retweet, and favorite amongst themselves more often than with liberals. On the other end, tightly-knit community clusters are a highly responsive group of Twitter users, usually grouped according to a specific interest. They engage with each other to share, for example, baking tips, opinions on a TV show, funny links, or other tweets pertaining to their hobby or interest.  Understanding where your brand fits among these types can help you tweak your strategy to reach new groups. Image courtesy of the Pew Research Center.

2. YOU HAVE LESS THAN AN HOUR TO RESPOND ON TWITTER

A big part of Twitter’s allure is how posts are handled in  real-time. You can communicate with your followers immediately, creating a higher, more interactive level of customer service. Still, the effect of this is double-edged. Research conducted by Lithium Technologies suggests that patience is not much of a virtue on Twitter. The study found that consumers using the platform to connect with businesses or brands don’t like to wait long to receive a response to a tweet or direct message sent to the brand. A good rule of thumb is to make a conscious effort to respond within an hour of the original post. Keeping tabs on email alerts can make things much easier. If you need something more comprehensive, there are tools (like Must Be Present) that alert social media managers when they’ve been engaged on Twitter.

3. LATE NIGHT IS THE BEST TIME FOR RETWEETS

While most people tend to follow  their own Tweeting schedule, like during the latest episode of Game of Thrones,  there is hard data available that shows that late night tweeting leads to more retweets from followers. Over 1.7 million tweets were analyzed by the folks at TrackMaven and the results are not wholly surprising: after 10 PM and before 11 PM (ET) is the ideal time to post. Fast Company suggests you follow the “Late-Night Infomercial Effect” when posting. What does that mean exactly? It means posting when the noise level is lowest for a greater chance of being heard. Be the voice that disrupts the silence. But please, keep the GoT spoilers to a minimum.

If you have any of your own social media stats that fuel your social strategy, feel free to share them in the comments!