BrightHaus Digital Marketing Agency

Category Archives: Keywords

Single vs. Multiple Word Queries

As Google has evolved to better understand who its users are and what they want, SEO companies are continually pushed to reevaluate their onsite optimization strategies. With the search giant zeroing in on perfecting the “answer engine,” keyword strategy is now synonymous with providing the right content for users’ questions. Provide the right answers, get […]

How to Optimize Keywords for Google: Or How I Learned to Stop Worrying and Love LSI

Recently, a post on the Moz blog seemed to ignite a particularly intriguing debate that centered around Google’s famed list of the 200+ factors that they use to rank results. Within the post, the author posited that Google has never relied on keyword density as a ranking factor. While this ignited a fiery debate within […]

How Do You Know Keywords Are Still Related to Search Traffic?

So as you know from our blog post earlier in the week, rumor has it that Google is going to make an effort to change what we can see in our beloved Google Analytics. In Jori and Richie’s newest blog about (Not Provided) Keywords, we learned that Google will no longer be giving us information […]