1. TestimonialsIf you’re using a product that you like, consider writing a testimonial on your site about the product. When you’ve created the testimonial, contact the company and let them know that they can put the testimonial on their site. Most companies like to show that real people are using their products and will link back to the testimonial on your site.
2. Event Link BuildingEvent link building is perfect for a company that is planning on hosting a local event for its customers and the general public. The idea behind this is that you reach out to newspapers, local travel sites, and event magazines and let them know that your company is planning to host an event for the public. You provide the location, date, time, name of the company, and a link back to your site. This is a great way to publicize the event you’re hosting, establish a new relationship with a valued online site, and receive an authoritative link.
3. Expired or Moved SitesHundreds of sites either shut down or get moved daily, which means that these sites’ backlink profiles make a great target list for outreach. The most difficult part of this process is identifying the sites that have shut down or moved. A list of appropriate sites can be found by using search strings like:
- “target keyword” + rebranding
- “target keyword” + out of business
4. Blog AggregatorsBlog aggregators are sites that aggregate blogs from different industries to make them easier to access for the user. In order to have your site appear on an aggregator, like AllTop, you are required to:
- Submit your site.
- Add special HTML code to your site to confirm that you’re the owner.
- Wait for someone from the aggregator to stop by and take a look at your site.
5. Broken Link BuildingBroken link building is as old as the Internet itself. It’s simple to implement as well. By using search strings like:
- “target keyword” + “resources page”
- “target keyword” + “recommended sites”
6. DonationsContributing to a donation not only makes you feel warm and fuzzy on the inside, but also gives you the opportunity to get a link from that charity. First, identify which charities list their donors on their sites (usually in the resources page). Once you have your list of charities, pick a few that you would like to donate to and ask for a link back to your site. You’re not only doing a good deed, but also helping yourself.
7. Google +Google+ allows contextual dofollow links on your profile. In order to actually see the link as dofollow, you must be signed out of your Google+ account. With enough interaction within Google+ and direct linking to your profile, you can realistically make it a powerful link. Do you have any suggestions for building links without content? Let us know in the comments.
We saw a lot of changes in the SEO world last year, and it’s safe to say that the trend will continue for the foreseeable future. Let’s get real, though. With all the changes, not all that much is changing. I realize that statement is pretty charged, and some of you may disagree, but it all boils down to this: Google is wrapping up loose ends and closing loopholes, but past and future quality work will be rewarded.
Links – both number and source – were Google’s best indicator of authority, but that is changing with a content revolution. Primitive link building tactics like posting to irrelevant directories and guest posting unoriginal content with any average Joe Blogger needed to be tossed out of the window. SEO is evolving. We might call it “content marketing” now, but the goal for many is the same as before: earn (good) links to get a leg up on competition. Now we are just paying more attention to how instead of how many.
It’s a constant process of refining the algorithm. Matt Cutts said it best when guest blogging as we knew it was announced dead: “Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains.”
The same applies to just about any aspect of SEO. Need I bring up meta keywords? Once a useful and effective white hat tactic quickly added up to more spam than consumed in the state of Hawaii each year. How about directory submissions? What was meant to reward people for extending networks and emphasizing the “web” part of our cherished www turned into a link sharing free-for-all with irrelevance galore.
There’s been a lot of talk about intent and how to measure it, but the bottom line is to produce fresh, quality content and you will be in the clear. The priority is no longer the link itself but what garners links. Good content is more likely to be shared from your site or featured on someone else’s. Our focus needs to be on what is being produced rather than where it ends up. Nathan Safran sums it up well, noting that the goal in Google’s shift is to keep thin content from having the same value as deep content.
Moving into a new age of SEO means strategies need to be adjusted and old tactics must be revisited. Emails addressed “Dear Sir/Madam” won’t fly; get personal and get unique. In that vein, I’m not going to give you a list of the top 20 ideas for your content marketing, but a couple of my favorite resources are Link Building Strategies from Jon Cooper of Point Blank SEO and the recent article on Moz Filthy Linking Rich.
It’s all about having a more authoritative site than your competition. Building links for the sake of building links is a thing of the past. Google is cutting out the spam. There has been a major shift in SEO during the past couple years. As SEOs, we need to adapt or become irrelevant. Now it’s about link earning. Time to roll up your sleeves and get dirty. Link earning takes real time and effort, but isn’t that how the chaff is separated from the wheat?