This is a step-by-step guide on how to get the essential Schema markup on your website. I am operating under the assumption that you already are aware of what Schema is and just want to know how you actually get it on your site. If you would like a refresher on what structured data is […]
According to 2014 Google study, approximately 50% of mobile users are more likely to visit your store after conducting a local search. As a small business owner, jumping into the local SEO game may seem daunting or even down right confusing. Don’t worry, here are a few things to consider when getting started. It Starts […]
Why sell to just one city when you can sell to the whole country? Foot traffic is still a great way to offer services and sell products, but many local stores have gotten into the national market and want national results without hurting their local search rank. Does optimizing for my local store negatively impact […]
It’s that time again! That’s right everyone; a new blog series. As an SEO professional, it is really easy to feel like you are shouting into the wind sometimes. With all the updates and modifications and Penguins and Pandas (and lions and tigers and bears, oh my!) to the Google algorithm, it’s no wonder that […]
Google Added Delete Listing Feature to Google Local Google adds a new feature many businesses will appreciate. For a long time, if a listing was old, wrong or had any kinds of issues, the most we could do is suspend that listing. But that red alert was always glaring at us when we were in […]
Lately I have been noticing that it is become increasingly difficult to rank websites of businesses that are not actually sitting in the exact city locale. Meaning, it would be a challenge to rank a website for the keyword, “San Jose” if the business is actually located in “San Francisco”. This is also true on […]
Memorial Day weekend turned out to be a big weekend in the SEO world. We discovered that Google rolled out “Penguin 2.0” along with solutions to fix issues caused by the update. Then Google decided to roll out 2 more hard hitting updates on June 11th called the “Payday Loan” update and the “Panda Dance” […]
As Google continues to update its algorithm and social networks such as Facebook gain popularity, we can expect the demand for various skills to change accordingly. No one knows who’s going to be the major search engines or social networks of tomorrow, so we must have dynamic skill sets that can change with the ever […]
In my most recent post, I discussed the recent changes Google is placing on it’s search results when it comes to local business. A recent study done by Google showed numbers that could not ignore. 84% of every day searches are for local business. As a company that places user experience as a top factor in getting […]
Amid a large TV campaign, BingItOn.com is working to prove that ‘Bing.com’ is worth much more than it’s all time high of 16.7%, which pales in comparison to Google’s mighty 67.5%. A tall order indeed. (apparently in an impartial test, 52% of users preferred Bing) I played around with BingItOn.com today to figure out which […]
Being from the Land of Lincoln, I would like to start by wishing a very happy Birthday to the Fore Father of fashion, The Pioneer of Pizzazz, Honest Abe! Without Mr. Lincoln (and Frosty), stovepipe hats would be nearly obsolete today! I tip my hat to you, dear Abe! Okay, time to get down to some more […]
The search world was stunned recently when Google announced a major shift in it’s advertising mechanism for how the Adwords platform runs. Just kidding. Stunned is probably a rushed word, but it did give indication as to where Google sees the future and if you’ve been hiding under a rock, it’s all about Mobile Search. […]