It may have been a short week with the Memorial Day holiday, but the search engine marketing world was as busy as ever. We have combed through many of the industry’s top blogs and put together a list of the top blogs and articles of the week. Without further ado…
1. 3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now
Search Engine Land consistently delivers industry news and updates, as well as fantastic posts for leaders in SEO, Social Media, Paid Search, and other aspects of digital marketing. In this post, Larry Kim dives into making the most of your PPC campaign. Hint: it’s not bidding to have the top position.
2. 2015 Social Media Marketing Industry Report
Social Media Examiner released its 2015 Industry Report this week, and it goes hand in hand with another post from them this week – Social Media Marketing Trends Gaining Traction in 2015: New Research
. I’ll ruin the surprise for you: social media is still here to stay; it’s more powerful and more important than ever. Having an effective social strategy in place will pay off in big ways.
3. Four Mobile Dos and Don’ts for SMBs
Mobile has been a hot topic in recent years, especially since “Mobile-geddon” in April. Kelly Wrather breaks it down with two dos and two don’ts. “Don’t Be Afraid of Change” is a nice lead in to the next post from Conversion XL, and “Do Put an Emphasis on Quality Content” is a short version to the following post.
4. A Look at Domain Strategy for Businesses with Multiple Store Locations
Another do for businesses with multiple locations is to consolidate marketing efforts with a single domain. Link building, content, branding, everything
is done best when you focus in on one domain. We still see companies trying to leverage several domains and usually with little success. Our own Dylan Vergurgt breaks it down for you.
5. Why You Should Test on Mobile and Desktop Separately
More than ever, users access sites and get to know brands on mobile devices. Conversion rates – ecommerce in particular – don’t match up to desktop users though. ConversionXL breaks down why and how to test differently for the mobile and desktop versions of your site.
6. Why You Need to Start Creating Long, Evergreen Content Today
Mobile has had all the attention lately, but Panda is just as relevant as ever. Whether on mobile or desktop, users – especially millennials – are eating up quality content. Visual aids, especially infographics, get a lot of love, but Julia McCoy explains why long, evergreen content is your best friend.
7. 10 Tips for Keeping Your WordPress Site Secure
Another hot topic in recent years has been cyber security. Whether it’s protecting your credit card information (*cough* Target *cough) or your website, taking precautionary measures is undeniably important. WordPress is an extremely popular and user-friendly CMS, so Greg Secrist lends a hand with his top tips to your site secure.
8. Is Brand a Google Ranking Factor? – Whiteboard Friday
No weekly roundup of search engine marketing blogs would be complete without a WBF from Moz. Rand delivers once again and tackles a tough question. He explores how brand does or does not play into site rankings and overall digital marketing. Give it a watch.
So, there you have it: my top 8 search engine marketing blogs of the week. What would you add to the list?