Snapchat Geofilters for Your Small Business


Although deemed a trend (think Pokemon Go), Snapchat has stayed the course and now is a prominent platform in advertising and marketing. The Snapchat sponsored Geofilters have become a staple feature within the app, providing an inexpensive platform to reach your audience.

Why Snapchat?

Based on Snapchat’s Internal Data, Snapchat says in the US:

A sponsored Geofilter typically reaches 40% to 60% of daily Snapchatters.

Snapchatters now watch over 10 billion videos per day, up 350% from last year.

Snapchat has now surpassed Twitter in daily users and Snapchat continues to develop features that are being replicated in other social outlets (Instagram Stories).  Even my Mom uses Snapchat nowadays… Leveraging Snapchat for your business gives you the opportunity for your customers to be your brand ambassadors. Hosting a happy hour?  Product launch?  Promotional event? For as little as $5, your Geofilter can span 20,000 square feet for a few hours.
 

Snapchat for Small Business

While at Petco Park in San Diego, we found this city checklist. Now, we recommend a Geofilter that covers only a portion of the screen, but there’s an opportunity to feature your brand that relates to the demographic in your area and sends them to your location.
  “Come to Freddy’s Taco Shop and stuff your face with a California Burrito” or “Rent a Surftastic board and catch a wave this weekend!” Maybe incorporate a scavenger hunt around in your city and include your business as one of the stops. In the San Diego area, Estrella Jalisco utilized this Geofilter to celebrate the Mexican Independence Day on September 16.  
  Try setting two different Geofilters in your area and have customers promote you and your products. Let your followers advertise your brand. Build awareness, impressions and bring people to your business.

Geofilters and Snapchat SEM

  Snapchat acquired mobile search startup, Vurb, last year and just recently added a search function within the app. Users can now search for publishers, content and fellow users. Capitalize on the search engine marketing potential for your business within Snapchat. Creating Geofilters will help your business engage with your target demographic. Reach out to BrightHaus and we’d be happy to develop a Geofilter strategy to further engage with your target audience.      

The Top 8 Digital Marketing Posts of the Week

It may have been a short week with the Memorial Day holiday, but the search engine marketing world was as busy as ever. We have combed through many of the industry’s top blogs and put together a list of the top blogs and articles of the week. Without further ado… 1. 3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now Search Engine Land consistently delivers industry news and updates, as well as fantastic posts for leaders in SEO, Social Media, Paid Search, and other aspects of digital marketing. In this post, Larry Kim dives into making the most of your PPC campaign. Hint: it’s not bidding to have the top position. 2. 2015 Social Media Marketing Industry Report Social Media Examiner released its 2015 Industry Report this week, and it goes hand in hand with another post from them this week – Social Media Marketing Trends Gaining Traction in 2015: New Research. I’ll ruin the surprise for you: social media is still here to stay; it’s more powerful and more important than ever. Having an effective social strategy in place will pay off in big ways. 3. Four Mobile Dos and Don’ts for SMBs Mobile has been a hot topic in recent years, especially since “Mobile-geddon” in April. Kelly Wrather breaks it down with two dos and two don’ts. “Don’t Be Afraid of Change” is a nice lead in to the next post from Conversion XL, and “Do Put an Emphasis on Quality Content” is a short version to the following post. 4. A Look at Domain Strategy for Businesses with Multiple Store Locations Another do for businesses with multiple locations is to consolidate marketing efforts with a single domain. Link building, content, branding, everything is done best when you focus in on one domain. We still see companies trying to leverage several domains and usually with little success. Our own Dylan Vergurgt breaks it down for you. 5. Why You Should Test on Mobile and Desktop Separately More than ever, users access sites and get to know brands on mobile devices. Conversion rates – ecommerce in particular – don’t match up to desktop users though. ConversionXL breaks down why and how to test differently for the mobile and desktop versions of your site. 6. Why You Need to Start Creating Long, Evergreen Content Today Mobile has had all the attention lately, but Panda is just as relevant as ever. Whether on mobile or desktop, users – especially millennials – are eating up quality content. Visual aids, especially infographics, get a lot of love, but Julia McCoy explains why long, evergreen content is your best friend. 7. 10 Tips for Keeping Your WordPress Site Secure Another hot topic in recent years has been cyber security. Whether it’s protecting your credit card information (*cough* Target *cough) or your website, taking precautionary measures is undeniably important. WordPress is an extremely popular and user-friendly CMS, so Greg Secrist lends a hand with his top tips to your site secure. 8. Is Brand a Google Ranking Factor? – Whiteboard Friday No weekly roundup of search engine marketing blogs would be complete without a WBF from Moz. Rand delivers once again and tackles a tough question. He explores how brand does or does not play into site rankings and overall digital marketing. Give it a watch.   So, there you have it: my top 8 search engine marketing blogs of the week. What would you add to the list?

The Breakdown of #Mobilegeddon in 5 Minutes

Image courtesy of krheesy. Photo was altered for this piece.
    Mobilegeddon is here. Well, as of Tuesday (April 21, 2015). Commence heavy breathing. Here are five things you need to know about Google’s algorithm change and what it means for you, all in less than five minutes.

1. What is Mobilegeddon?

Simply put, Google tweaked its search algorithm, giving mobile-friendly websites a boost on smart phones. Meaning that the search engine now favors websites that adjust for smaller screens. Sites that are deemed not friendly –– texts that’s too small, sites with slow page speeds, and are graphic heavy and hard to navigate, will appear lower in the search results. Search results on desktops and tablets will be unaffected by the new algorithm. But it’s still a significant impact, as mobile makes up half of Google searches.  

2. What does it mean for me and/or my business?

According to Forrester Research, 86% of all U.S. smartphone users search via Google, but only 38% of business websites are currently optimized for mobile. If your business decides not to take steps towards mobile, then you risk being buried among 177 million websites in Google search.

 

3. When will I see an impact?

Google says it will take about a week(s) for the change to take place. So, be ready.  

4. How do I know if my site is “Mobile Friendly”?

It’s actually a lot simpler than many would think. Head over to this link: https://www.google.com/webmasters/tools/mobile-friendly/ and plug your site in. It’s easy as that.  

5. WHAT DO I DO????

There’s really only one option. Update your website, either with your web consultant, your website host or get in touch with a web design service who can. We happen to have one in mind…