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Category Archives: News / Media

This Week in Google: Manual Actions for Spammy Rich Snippets and No-follow Google+ Links

Well, technically it’s only Wednesday so who knows what the rest of the week could hold but so far we’ve seen a couple of new changes from Google. Both have some interesting implications for SEO and already the world of internet marketing has been abuzz with accusations of mixed messages from Google. Manual Actions for […]

Google Webmaster Tools: Exact Search Query Data Revealed for 2014

Yesterday morning, Google announced a new update to Google Webmaster Tools, which allows users to access the exact numbers to their websites’ search query data. The new update, which was activated at the end of December, will continue to roll out in the coming days and will be an universal update present in all Google […]

Don’t Track Me Bro! New Bill Puts the Heat on Online Advertising Networks

We may be seeing more transparency with online advertising networks soon as California Governor Jerry Brown has just signed into law a bill that requires companies to disclose whether or not they abide by Do Not Track provisions. The new bill, also known as AB 370, requires online advertising networks like Google’ AdSense and Facebook’s […]

Changes in Google’s Data Reporting: 4 Ways to Capture (Not Provided) Keywords

Co-Written by Richie Laurisen & Jori Stevian  Although Google has made another important change, fear not.  Google’s recent decision to cut off user access to keyword data in Google analytics has created some pretty significant buzz in the SEO world.  Roughly two years after having (not provided) slowly creep into the picture, Google has decided to switch […]

Matt Cutts Announces New Link Reports in Webmaster Tools

On August 8th, Google announced the addition of the Manual Action Tool in Google Webmaster Tools. This week, they have also announced another update to the way in which links are reported. It seems that Google is attempting to supply webmasters with the means to clean up their act—should they need to. Last week, at […]

Using Expandable Menus for Content

I recently had a web developer ask if using expandable menus to “hide” text on a webpage was an acceptable practice. In this particular case, their client felt that a big block of content on the landing page took away from the visual appeal of that page and a compromise was reached with the developer […]

#facebook Introduces #hashtags

This week Facebook began rolling out hashtag inclusion. Users will be able to tag their updates in order to categorize information (or just to be silly). Like Twitter, Instagram, Tumblr, and Pinterest, navigating to a specific topic will now be easier. How hashtags work: If, for example, you go to a Chicago Bears game with […]

Google Transparency Report

Chances are if you are reading this blog, you are at least somewhat familiar with the internet and related current events. I think it’s pretty safe to assume that most of you are going to know about the NSA spying scandal, or at least that there has been a spying scandal. Of course, at the […]

Subjectivity, SERPs and Internet Marketing

Earlier this year, Google released their Search Quality Rating Guidelines which are what their “human quality raters” use to evaluate the quality of entire domains. You can view the entire document here. It’s a massive, 43 page document but even Google describes it as just “Cliff’s Notes.” It’s definitely required reading if you’d like to […]

What’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags

A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for SEO? From SEO savants to ‘net newbies, nearly everyone realizes the importance of a Title Tag. This is the window into the […]

Bing It On – The Real Results!

Amid a large TV campaign, BingItOn.com is working to prove that ‘Bing.com’ is worth much more than it’s all time high of 16.7%, which pales in comparison to Google’s mighty 67.5%.  A tall order indeed. (apparently in an impartial test, 52% of users preferred Bing) I played around with BingItOn.com today to figure out which […]

Yahoo! Gets a New Look

With the recent news that Google’s market share has yet again increased, Yahoo! and Bing seem to be making an attempt to fight back but the large question remains, will it ever be enough?? Yahoo! revealed a new look this week, the first redesign in four years. Trying to make search a little more personal […]