BrightHaus Digital Marketing Agency

Category Archives: Onpage Optimization

Schema Markup Every Business NEEDS to Have on Their Website and HOW to Actually Get It on There

This is a step-by-step guide on how to get the essential Schema markup on your website. I am operating under the assumption that you already are aware of what Schema is and just want to know how you actually get it on your site. If you would like a refresher on what structured data is […]

Landing Page Mistakes That Are Stopping Your Conversions Dead

You’ve done the market research, looked at endless columns of numbers and data, mapped out the right strategy to market to your target audience, and managed to get your audience to your site. Now the real work starts. Landing pages. (dun dun dun) Nothing can be more rewarding and vexing than creating a landing page […]

How to Utilize and Benefit from a Custom 404 Page

  Photo courtesy of India7 Network We live with 404 errors. They are that pesky neighbor that always shows up unexpected, and they will always keep coming and coming. It is always recommended to clear 404 site errors from your site when you find them, and more of them will appear, so what do you […]

Write meta descriptions that get clicks

Meta descriptions feel like old SEO. Not black hat, but boring. Plus, Google continues to maintain that it doesn’t consider them in ranking. So, why should I spend more time on meta descriptions? Good meta descriptions improve CTR which improves your position is search results. Think of them as a free little marketing pitch. Users […]

Leverage your product: How to make sure it’s worth growing

Product demand Sit down and ask yourself. Are you answering the needs of the consumer? Will they miss you if you were not in the market place. If your answer is is less then 40% you should revise until you have an answer to market need. One of the crazy facts about me as an […]

Using Schema.org to Enhance Your Search Engine Listings

We’ve talked about structured data before but in this blog I’d like to discuss a website that’s extremely helpful for structured data markup. Most websites are created from structured data stored in databases. Once that data is put into HTML, that structured data can be lost or very hard to recover. This structured data can […]

HTML Improvements with Google Webmaster Tools

It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to assess and fix crawl errors, investigate backlinks to your site and can even tell you if your site has been manually penalized […]

How Images Can Help Your SEO Campaign

There are many ways to increase traffic and generate page one rankings for your SEO campaign. If you are a photographer, or sell a lot of things with images as well as content, image optimization is a great way to help new clients find your site through image searches. Anyone with an image-heavy website can benefit […]

Improve Your SEO Campaign: Part 1 – Your Web Design

My last blog introduced my new mini blog series, “Improving The Foundation of your SEO Campaign.” This week we focus on the first of four fundamental steps to make sure you have the strongest possible start to your internet marketing. Have a quality web design. Before anything else, including on-page optimization and offsite activities…your web […]

Big Sites vs. Small Sites

There’s been much debate around the web on whether Google favors larger websites over smaller websites in terms of performance on SERPs. Based on reports from a lot of SEOs, evidence seem to support the idea that larger sites perform better on Google. So what are the implications for smaller sites? Is it “go big […]

Does Page Speed Matter?

The Google Developer’s Tool PageSpeed Insights got an update yesterday, now welcoming users with the message “Make your web pages fast on all devices”. Webmasters (and white hat SEO companies… I’ll talk about this more in a sec) can now use this handy tool to get a checklist of fixes to improve the loading speed […]

Competing with the Locals: How to Optimize Your Online Business

As local business starts to dominate Page 1 of Google, optimizing for local search results has quickly become the new hot topic in internet marketing. While the brick and mortars may feel like they have finally caught a break, this new trend can have online retailers feeling a little left out. How does one compete […]