BrightHaus Digital Marketing Agency

Category Archives: Onpage Optimization

6 Internet Marketing Skills in Increasing Demand (& 2 Losing Steam)

As Google continues to update its algorithm and social networks such as Facebook gain popularity, we can expect the demand for various skills to change accordingly. No one knows who’s going to be the major search engines or social networks of tomorrow, so we must have dynamic skill sets that can change with the ever […]

3 Reasons to Speed Up Your Website + 6 Tools that Will Help You

1. The Search Engines Demand Faster Websites We hear all this buzz around the web-sphere about having to make your website perform faster for SEO. There has been many tests, speculations, recommendations and even demands to making your website faster for improved search engine rankings. In 2010, the Google Webmaster Central Blog stated this: “You […]

Content Remains King

As Jori mentioned last week, the recent Panda update was pretty anti-climatic, in the best way possible. While we are seeing more positive fluctuation than negative, for those seeing bigger dips than normal, there does seem to be a common thread among all. Content, or I should say, the lack there of, seems to continue […]

If Content Is King, what should I write about?

If you’re a marketeer, you’ve no doubt seen the hundreds of articles this year stating that content, content, content is the way to go for 2013. We’ve talked about content before, many a time actually.  Here, here and here.  So, you know that moment where someone says, ‘We told you so!’  Well, we told you […]

2013 Search Engine Marketing Trends: Cementing the Social SEO Firm

As 2013 begins, many internet industry experts and analysts have already made bold predictions for what the New Year may bring in the online marketplace. From the importance and methodology of tracking user behavior on a site, to the ever expanding reach of social platforms, there is a lot to consider as 2013 gets underway. […]

How Does SEO Work?

From optimizing meta tags to keyword placement, there is a lot of talk on this blog that covers the ins, outs, and intricacies of Search Engine Optimization. However, as we find ourselves at the beginning of a New Year, perhaps now is a great time to return to fundamentals and discuss a pretty important question: […]

On Page vs. Off Page Optimization

When it comes to the SEO, you may have heard the term “optimization” being thrown around but not quite sure how it relates to your business or website. Optimization, in a nutshell, is essentially making sure a site is as recognizable by search engines as it can be. While most people are at least somewhat […]

You Just Got 404’D

We’ve discussed the importance of being familiar Google’s Webmaster Tools and how helpful it can be maximizing your sites ability to be ranked and identifying any issues that may be holding you back.  As you build and expand your site, there will be times when pages get moved, URL’s get broken and your visitors may […]

Anchors Away! Anchor Text and Its Effect on SEO

As the search engine behemoth Google continues to refine its approach to evaluating sites, many developers are left in the dark about the strategies, penalties, and criteria being employed to rank websites. With user experience becoming an increasingly more salient method for assessing a web page’s value, relevance, or popularity, Google continues to re-structure its […]

Sitemaps and SEO

Whether you’re clicking, surfing, or browsing either the depths of the web or scrolling across any given website, users require a certain amount of mobility as we travel from one page to the next. However, as user experience comes to the forefront of the online community, navigation becomes increasingly critical for users going from page […]

How to Determine Which Website version to use: WWW or non-WWW

Okay folks, we’re about to get a little technical here, so hold on tight… Many websites have two different versions:  www and a non-www.  So how do you determine which one to keep and which one to 301-redirect?  When we have both of these versions present, it could cause issues with your overall website rankings.  […]

Is Google Showing a Different Description than What’s in Your Meta Tags?

Every once in a while the description you put in your meta tag is different than the one you see in the search results. There are a variety of reasons why this may happen.