BrightHaus Digital Marketing Agency

Category Archives: Paid Search

Google releases Professional Service Ads

In San Francisco, Google is rolling out its new ad program which is targeted towards connecting homeowners with professional skilled services. Its aim is to recapture the market of other review or service sites like Craigslist, Yelp, and Angie’s List. Are you ready to give up your favorite go to site for Google? Consider this […]

How To Build Buzz For Your Company’s Social Media Page

  Is your social media lacking a little…let’s say– finesse? Feeling like you could use a facelift or maybe your brand is undertaking a redesign? What matters is that you keep your brand consistent with your online personality, because without that, who are you really talking to? As we all know, social media acts as […]

The Top 8 Digital Marketing Posts of the Week

It may have been a short week with the Memorial Day holiday, but the search engine marketing world was as busy as ever. We have combed through many of the industry’s top blogs and put together a list of the top blogs and articles of the week. Without further ado… 1. 3 Crazy PPC CRO Hacks […]

The Mobile Shift in Google’s Paid Search

An interesting article from eMarketer.com arose in mid-March stating that Google is predicted to lose $1.4B in desktop paid searches. U.S. paid mobile search grew more than double – at a whopping 120.8% in 2013. In contrast, paid desktop search had only risen by 2.3% last year. On the same note, the Google’s mobile search […]

Enhanced Campaigns – Changes to Google Adwords

The search world was stunned recently when Google announced a major shift in it’s advertising mechanism for how the Adwords platform runs. Just kidding.  Stunned is probably a rushed word, but it did give indication as to where Google sees the future and if you’ve been hiding under a rock, it’s all about Mobile Search.  […]

From “Froogle” to Paid Shopping Results

In December of 2002 after being beta for several years Google released Froogle. Froogle was Google’s Product Search & Google Base platform. Over the years Google went from being Froogle to a commercial focused shopping result platform. Here’s a break down of different Google Product Search platforms; Froogle (2002) Google Product Search (2007) Google Base […]

Top 5 ways to help your PPC team

1. Communicate. Inform your PPC experts of any on-site changes. Seems like common sense but many people fail to give updates to the people who handle their website. Perhaps they think it won’t affect anything or at least the SEM. However, on-site changes have an impact on campaigns and sales figures often suffer as a […]

Microsoft expands search engine in China

Microsoft is looking outside of the US to expand its share of search engine marketing revenues and the use of its Bing search technology. China is the top choice for the software giant. According to PC World, Microsoft has aligned with Taobao.com, the biggest online retailer in China, to power web search results for new […]