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Category Archives: SEO Advice

Using Goals and Micro-Conversions in Analytics to Match Your Customer Funnel

Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]

What’s the Scoop about Spam Referral Traffic?

Image courtesy of Christian Barmala   What’s the Scoop about Referral Spam Traffic? In the world of SEO and online marketing, there is something out there that haunts us day and night, and keeps attacking and slashing like a villain from those terribly great horror movies from the 80’s. This culprit is Spam Referral Traffic. […]

How Schema.org Markup Can Help You Succeed in the Age of Universal Search

Ever wish you could pick Google’s brain? Just for once, understand their motives, their next move and what it might mean for your website and your business? While Google is hardly an open book when it comes to their policies and plans, one of the best ways to get a “sneak peek” at what Google […]

3 Ways to Step Up Your International Geo-Targeting SEO Game

The Internet is a big place, and there are millions of companies in different geographic regions around the world trying to increase their business presence online – not only in their own country, but in other countries as well. Google, in turn, has more than 70 offices in more than 40 countries around the globe. […]

Starting from square one: the 5 best online SEO resources

Like quite a few people I’ve met, I really fell into SEO headfirst. It wasn’t what I went to school for, and I knew of it only in a peripheral sense. A couple years ago, I was working in-house for a private company’s marketing department, when I was asked to “take care of the SEO” […]

Leverage your product: How to make sure it’s worth growing

Product demand Sit down and ask yourself. Are you answering the needs of the consumer? Will they miss you if you were not in the market place. If your answer is is less then 40% you should revise until you have an answer to market need. One of the crazy facts about me as an […]

Single vs. Multiple Word Queries

As Google has evolved to better understand who its users are and what they want, SEO companies are continually pushed to reevaluate their onsite optimization strategies. With the search giant zeroing in on perfecting the “answer engine,” keyword strategy is now synonymous with providing the right content for users’ questions. Provide the right answers, get […]

Internet Marketing Weekly Roundup and Preview

It’s that time of week again! Start Monday off right with our Weekly Roundup of the top SEO and internet marketing stories from the past several days. Let’s get this started: 19 Obvious A/B Test You Should Run On Your Website – KISSmetrics KISSmetrics is one of my absolute favorite blogs. More than many sites, […]

Panda 4.0 Gets Technical

For those that have been in the SEO world for a bit, just mentioning the word “update” is enough to cause cold sweat. Having seen the damage previous updates can cause, we know that Google is not one to mess around. When the roll out of Panda 4.0 was announced, there seemed to be a […]