BrightHaus Digital Marketing Agency

Category Archives: SEO tips

Using Goals and Micro-Conversions in Analytics to Match Your Customer Funnel

Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]

Schema Markup Every Business NEEDS to Have on Their Website and HOW to Actually Get It on There

This is a step-by-step guide on how to get the essential Schema markup on your website. I am operating under the assumption that you already are aware of what Schema is and just want to know how you actually get it on your site. If you would like a refresher on what structured data is […]

Local SEO: Three Things Small Businesses Should Know

According to 2014 Google study, approximately 50% of mobile users are more likely to visit your store after conducting a local search. As a small business owner, jumping into the local SEO game may seem daunting or even down right confusing. Don’t worry, here are a few things to consider when getting started. It Starts […]

3 Ways to Step Up Your International Geo-Targeting SEO Game

The Internet is a big place, and there are millions of companies in different geographic regions around the world trying to increase their business presence online – not only in their own country, but in other countries as well. Google, in turn, has more than 70 offices in more than 40 countries around the globe. […]

Four Free Online Tools I Can’t Live Without

These days, time can often be in short supply, especially for those of us in the Internet Marketing field. Countless start-ups have risen to the occasion to combat the ever-mounting challenges of time management, as evidenced by the wide variety of tools and apps on the market. But where does one start? In this post, […]

Starting from square one: the 5 best online SEO resources

Like quite a few people I’ve met, I really fell into SEO headfirst. It wasn’t what I went to school for, and I knew of it only in a peripheral sense. A couple years ago, I was working in-house for a private company’s marketing department, when I was asked to “take care of the SEO” […]

SEO for local stores with national ecommerce websites

Why sell to just one city when you can sell to the whole country? Foot traffic is still a great way to offer services and sell products, but many local stores have gotten into the national market and want national results without hurting their local search rank. Does optimizing for my local store negatively impact […]

Weekly roundup: Top 5 SEO trends and more – SEOhaus

Looking for a fresh take on SEO and internet marketing? We did the research for you. Here’s our roundup of notable SEO marketing news and pointers from the week: SEO for several hundred products. Zahid Aslam of StudioForty9 offers helpful hacks for the most troublesome issues facing e-commerce SEO. Our favorite: how do we deal […]

Local SEO tips made simple

Assuming your product or service is of the local variety, people won’t be flying into town solely for the purpose of acquiring it. You supply to a demanding audience within a set geographic area. While that sounds limiting, it’s quite the contrary in the eyes of local search. That is because your service, be it […]

Using Schema.org to Enhance Your Search Engine Listings

We’ve talked about structured data before but in this blog I’d like to discuss a website that’s extremely helpful for structured data markup. Most websites are created from structured data stored in databases. Once that data is put into HTML, that structured data can be lost or very hard to recover. This structured data can […]

Content Marketing: New Name, Same Old Game

We saw a lot of changes in the SEO world last year, and it’s safe to say that the trend will continue for the foreseeable future. Let’s get real, though. With all the changes, not all that much is changing. I realize that statement is pretty charged, and some of you may disagree, but it […]

HTML Improvements with Google Webmaster Tools

It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to assess and fix crawl errors, investigate backlinks to your site and can even tell you if your site has been manually penalized […]