BrightHaus Digital Marketing Agency

Category Archives: Social Media

Tweeple Search & Why Twitter Still Matters

  Twitter has been on one wild ride the last 10 years. From being heralded as the next big social media network and a potential Facebook killer to being written off and everywhere in between, Twitter has seen it all. The last year, in particular, has been riddled with rumors about being bought out, and […]

Digital Marketing Problems & Ideas for Small Business Owners

Small businesses are fundamental to our economy, and I have long admired small businesses owners. In fact, that’s why I love doing what I do. Check these out: Businesses smaller than 500 employees make up 99.7% of all businesses; those smaller than 20 employees make up 89.6% Small businesses account for nearly half of private nonfarm GDP […]

Growing Your Business Through Instagram Stories

Is it Snapchat? Is it Instagram? If you haven’t been living under a rock, you are well acquainted (maybe not by choice) with one of the newer features that Instagram rolled out to its faithful users: the ability to create “Instagram Stories” *cough cough Snapchat for Instagram.* In an effort to get users to share […]

Snapchat Geofilters for Your Small Business

Although deemed a trend (think Pokemon Go), Snapchat has stayed the course and now is a prominent platform in advertising and marketing. The Snapchat sponsored Geofilters have become a staple feature within the app, providing an inexpensive platform to reach your audience. Why Snapchat? Based on Snapchat’s Internal Data, Snapchat says in the US: A […]

Instagram For Business

Recently Instagram has released its new business tools.     Instagram is exponentially growing and these statistics regarding Instagram usage are quite extraordinary.  There are 500m+ monthly active users, 300m+ daily active users, 4.2bn likes daily, and 95m+ photos/videos per day.  The significance of these statistics is that by creating an Instagram business profile you […]

Facebook Video Made Easy

Facebook Slideshow. A new product known as ‘Facebook Slideshow’ is here and there is good reason for celebration. Gone are the days where you weren’t able to create your own videos for Facebook or Instagram. Now with Facebook Slideshow, you can, and they are quite elegant. What: Slideshow allows you to create your own auto-play […]

Pinterest- The Unsung Marketing Hero

Whether you’re looking for some home decor inspiration or how to cook the perfect grilled cheese, you’ll find everything you’re looking for on Pinterest. People use the platform to discover things that inspire them. The main reason people join the social media site is to save things they like for themselves but anything they “Pin” […]

Facebook Live vs. Periscope – Stay Afloat in the Live Stream

It’s no secret that 2015 was a big year for video in the social media world. However, with the growth of Facebook Live & Periscope, 2016 will be even bigger. The future is NOW! Rapid advances in digital technology are no joke. To put that cliché saying in perspective, just 20 years ago the very first flip phone went […]

Social Popularity Showdown: Dogs vs. Cats

Ah, it’s an age-old debate: dogs versus cats. Man’s best friend pitted against… a strange furry little creature that leaves all sorts of surprises in unexpected places. Personally, I’ve always loved both (RIP Honeybear), so I’m with this girl:   BUT this is a popularity contest, and we demand a winner! So, let’s dive into […]

Facebook Organic Reach: How to Win it Back

If you promote your business or organization on FB, you understand the importance of likes, comments, and reach. And for some time now, you’ve probably seen that your reach per post has dwindled to a minimum, little by little. Basically to the point that you wonder: Is anyone using Facebook anymore? Don’t worry, people are […]

Local SEO: Three Things Small Businesses Should Know

According to 2014 Google study, approximately 50% of mobile users are more likely to visit your store after conducting a local search. As a small business owner, jumping into the local SEO game may seem daunting or even down right confusing. Don’t worry, here are a few things to consider when getting started. It Starts […]

WooBox Case Study: GoPro HERO4 Giveaway

The Problem We work with a tech accessory brand who offers a product line of unique, well-made items. While the e-tailer has been growing at a fantastic rate, both the client and I knew that there was potential for increased visibility online. Isn’t that always the case? Organic traffic had been improving steadily for months, […]