BrightHaus Digital Marketing Agency

Category Archives: Web Marketing Tools

How to Utilize and Benefit from a Custom 404 Page

  Photo courtesy of India7 Network We live with 404 errors. They are that pesky neighbor that always shows up unexpected, and they will always keep coming and coming. It is always recommended to clear 404 site errors from your site when you find them, and more of them will appear, so what do you […]

Four Free Online Tools I Can’t Live Without

These days, time can often be in short supply, especially for those of us in the Internet Marketing field. Countless start-ups have risen to the occasion to combat the ever-mounting challenges of time management, as evidenced by the wide variety of tools and apps on the market. But where does one start? In this post, […]

Five of Our Favorite Free Marketing Tools

If you’ve taken the time to peruse our blog, you will notice that we take a very transparent approach to the way that we share our tricks and tips on the SEO industry. It is extremely important to us that we help to educate our customers so they have a full understanding of the measures […]

Using Reddit to Test Your Marketing Strategy

I’m sure most of us out there with a computer and an internet connection are familiar with Reddit. Essentially a grown-up version of the bulletin boards of yesteryear, Reddit has quickly risen to be one of the most popular social networking and news sites on the web. Many a meme has been birthed on Reddit […]

Tracking Trends to Transform Your Content: Three Great Free Tools to To Capitalize on Trends in Content!

Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles around the Web, we see them everywhere. From an onslaught of social posts within active members of a particular vertical, to pages of […]

HTML Improvements with Google Webmaster Tools

It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to assess and fix crawl errors, investigate backlinks to your site and can even tell you if your site has been manually penalized […]

More Ways to Find Search Data with Bing Webmaster Tools

Ever look at search engine referrals, and notice that your traffic numbers are increasing on Bing? I know it sounds crazy, but people actually do use Bing. I’m sure you’ve had that moment where you tried to find a person, a restaurant, a band, a Facebook page, or a business and could not find what […]

How Images Can Help Your SEO Campaign

There are many ways to increase traffic and generate page one rankings for your SEO campaign. If you are a photographer, or sell a lot of things with images as well as content, image optimization is a great way to help new clients find your site through image searches. Anyone with an image-heavy website can benefit […]

Matt Cutts Announces New Link Reports in Webmaster Tools

On August 8th, Google announced the addition of the Manual Action Tool in Google Webmaster Tools. This week, they have also announced another update to the way in which links are reported. It seems that Google is attempting to supply webmasters with the means to clean up their act—should they need to. Last week, at […]

Google Webmaster Tools Part 1: Links Still Count

I often times wonder what it would be like to work at Google. With blog after blog dedicated to its every move, it would have to be amusing to watch as people speculate if and when there were updates and what every little change it makes means. I recently had this thought when the industry […]

Test Webpages with Google Analytics Content Experiments

Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to test site content easily with programmable optimization to achieve objectives in Analytics. In other words, you can test variations of landing pages and see which […]

Social Media Important to SEO Now More than Ever

I know I’ve tooted this horn before in a previous blog, but a recent study by Ascent2 has demonstrated that 50% of companies who are having a tough time with SEO are not integrating social media with their SEO strategy, as illustrated in the handy-dandy chart below: So why doesn’t everyone do it? In my […]