BrightHaus Digital Marketing Agency

Category Archives: Work

3 Productivity Tips & Tricks for Handling Multiple Projects

As a digital marketer, we’ve got a lot on our plates. From managing different tools and to-dos, to working on emails and follow-ups on behalf of different brands with unique objectives, different projects involving disparate teams, and of course the research and technical know-how needed to effectively strategize, our role involves a lot of switching […]

Power-up your Facebook Ads

Create a Lookalike Audience. Facebook launched the ability to track Lookalike audiences. This gives you the ability to reach people who are interested in your business because they are similar to the customers you currently have. The Custom Audience – have a list of leads who haven’t signed up? You can upload them to create […]

Tinder and Grindr – What you can learn from the dating apps.

With over 1 billion impressions a day Tinder has grown in 2 years into the #1 dating app in the world.  Right behind that is the Gay dating app, Grindr – who within a few years “rebranded” from hookup app to dating site securing mainstream advertising dollars that has left the 100% owner of the […]

The “Magic Number” with Retention Marketing

Yes, many industry standards for metrics of engagements and retention are different.  At the end of the day you have have to look and see what keeps your clients. Twitters magic number is 30.  Users who followed 30 others were much more likely to remain engaged and use the service.  Facebook was 10.  Users who […]