BrightHaus Digital Marketing Agency

Periscope & Meerkat – How to use Live Streaming for your business.

July 31, 2016

socialmedia

We are obsessed with the possibilities of Periscope and Meerkat.  Periscope and Meerkat offer live streams from an easy to download app.  Viewers can follow, chat, and “heart” your live stream instantly.

Ideas: 

Imagine if you’re a Salon and you could teach a braid technique in front of millions of people live?

Live cooking classes from big brands?  Allowing a connection to users, answering questions.

Open Houses for Real Estate Agents looking to show off a new property to a large following.

Here are a few things you need to think about when using Periscope or Meerkat for your business:

1. Intellectual Property and Privacy Policy.

If you are the local clothing store you can’t film a celebrity shopping in your store, let alone anyone else.  This could open you up to law suits.  You must get permission, sadly written release or on video giving the okay.  This is considered a marketing video and can cause a host of issues.

2. Know your shot and control environment.

Remember to not have Billboards or other brands in the shot.  Make sure any music has copyright permission.  Make sure you don’t have random people who could interrupt the filming as no delay is available on the app.  The last thing you need is Paula Deen running in front of the camera.

3. This is your brand. 

You need your employees to understand the rules of Digital Broadcasting.  Defamation, Slander, Racial Slurs, Sexist comments need to be obviously be avoided.  What is the message? Is a live digital broadcasting going to give that goal?

We recommend our clients to avoid the “Yelp Video” that the brand offers for premium members as they are usually filmed in poor quality and could hurt the brand more then help it.  Ask yourself, if what you are putting out into the world is helping or hurting your message.

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