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Tag Archives: google search

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]

Leaving SERP City

Google Rolls Out Increased Entity Search in 2014 It’s not news that things have come along way since the typical search engine results page (SERP) displayed ten simple blue links for a given search query. From maps to products, from news to authors, from contributors and carousels to answers, news, ratings, and more, the search […]

Hello, Operator: Our Favorite Google Search Operators

As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic patterns, to using implicit information to bolster a search query such as location, search history, and more, searches continue to try to find the best way […]

Google’s Market Share Increases

The latest comScore search engine rankings for January 2013 have been recently released and the fight to dethrone Google still continues. In fact, Google increased it’s share of U.S. search queries to 67%, making the task seem that much more impossible. With percentages increasing, it makes one wonder if it’s even worth trying to compete […]

On Page vs. Off Page Optimization

When it comes to the SEO, you may have heard the term “optimization” being thrown around but not quite sure how it relates to your business or website. Optimization, in a nutshell, is essentially making sure a site is as recognizable by search engines as it can be. While most people are at least somewhat […]

Why Everyone Sees Different Search Results on Google

If it appears that you are getting different Google search results from your friends and colleagues, when signed into your Google account, or when you switch from your laptop to your desktop this is not a coincidence. For many years, Google as been playing around with personalized search results, tailoring these results to the individual […]

10 Google Webmaster Tools that Matter for SEO

Originally, Google Webmaster Tools were pretty much just for the webmasters’ benefit. It has since become a powerful toolset to help increase rankings on Google’s search engine. Over the years, Google has rolled out with more tools than one could expect or imagine. If you hook your website up to Google Webmaster Tools, you’ll learn […]