BrightHaus Digital Marketing Agency

Tag Archives: keyword research

Is the Keyword Tool being replaced?

Is the Keyword Tool being replaced?  Well… Wait, what? The highlighted box in the bottom right says, “In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.” I actually had to read that a couple of times, because […]

Search Engines Get More Personal – How Google Works to Answer Your Questions

The other day I was in my kitchen, cooking breakfast, when I realized the eggs were a day or so past the expiration date on the box. Wanting to know if they were still edible, I typed the following into Google: “How do I tell if an—“ Before I could continue, the auto-complete search suggestions […]

Your Quick Tip Guide to Keyword Research

Keyword research is a major part of any new campaign and finding the correct keyword to target can be crucial to the success of a campaign.  Several things to keep in mind when researching keywords are Relevency: a) Are the keywords relevant to the product you are targeting? b) If you offer a local service, […]