BrightHaus Digital Marketing Agency

Tag Archives: marketing

Using Google Analytics to Develop Personas

Tracking visits and measuring increases in traffic, referrals, or conversions can be a testament to the success stories behind your digital marketing campaign. But even if webmasters see increases in web traffic and influxes of visits, these metrics still explain only part of the story that comprises your digital marketing strategy. While SEOs and social […]

Tinder and Grindr – What you can learn from the dating apps.

With over 1 billion impressions a day Tinder has grown in 2 years into the #1 dating app in the world.  Right behind that is the Gay dating app, Grindr – who within a few years “rebranded” from hookup app to dating site securing mainstream advertising dollars that has left the 100% owner of the […]

The “Magic Number” with Retention Marketing

Yes, many industry standards for metrics of engagements and retention are different.  At the end of the day you have have to look and see what keeps your clients. Twitters magic number is 30.  Users who followed 30 others were much more likely to remain engaged and use the service.  Facebook was 10.  Users who […]