BrightHaus Digital Marketing Agency

Tag Archives: pay per click

Power-up your Facebook Ads

Create a Lookalike Audience. Facebook launched the ability to track Lookalike audiences. This gives you the ability to reach people who are interested in your business because they are similar to the customers you currently have. The Custom Audience – have a list of leads who haven’t signed up? You can upload them to create […]

The FTC and the Future of PPC

The U.S. Federal Trade Commission recently announced that they will be cracking down on Google and internet search providers to distinguish ads more clearly from organic search results. The FTC said that failing to do so could be a “deceptive practice.” The FTC stated that although Google and other providers are displaying ads more prominently, […]