BrightHaus Digital Marketing Agency

Tag Archives: search engine marketing

Weekly roundup: Top 5 SEO trends and more – SEOhaus

Looking for a fresh take on SEO and internet marketing? We did the research for you. Here’s our roundup of notable SEO marketing news and pointers from the week: SEO for several hundred products. Zahid Aslam of StudioForty9 offers helpful hacks for the most troublesome issues facing e-commerce SEO. Our favorite: how do we deal […]

Local SEO tips made simple

Assuming your product or service is of the local variety, people won’t be flying into town solely for the purpose of acquiring it. You supply to a demanding audience within a set geographic area. While that sounds limiting, it’s quite the contrary in the eyes of local search. That is because your service, be it […]

Predictions for Google in 2014

Suffice to say, this has been a wild year for SEO. Google unveiled no less than 13 official algorithm updates. I think we can all assume that Google will take it easy in 2014 with minimal changes to give everyone time to catch their breath, right? Hello? In all seriousness, it’s safe to assume that […]

SEO through 2013 – Q. What’s New? A. Everything!

2013 was a turbulent year in the world of search to put it mildly. According to Moz’s tally there have been 13 officially acknowledged updates to Google’s algorithms alone and who knows how many more that have happened behind Google’s increasingly closed doors. There was widespread speculation of 2 other unnamed updates in late-July and […]

Still not Sold on Google+?

Google+ has recently unveiled a number of upgrades to improve their photos, Hangouts and video features. So why should we care? As I’ve mentioned in previous blogs, Google+ often plays second fiddle to other social media platforms like Facebook and Twitter. Well, brace yourselves– Google+ currently has 540 million active users. Now while this number may […]

SEO: More Vital Now than Ever

Whelp, here we go again. With Google encrypting more search data, more keywords are being reported as “not provided” in Analytics. Cue the familiar chant of “SEO is dead!” from bloggers across the internet. Sound familiar? If it does, it’s because we heard the exact same sentiment after Google’s last Panda update. A slew of […]

Google Announces New Google+ Features

Google recently announced that they are adding two new features to Google+ to further integrate the social network into Google searches. These two new features have some value to SEO and are worth exploring if you have a Google+ account for your website/business. A little nostalgia first: I remember when Google+ first launched, the only […]

What is Social Bookmarking?

When talking about SEO and search engine marketing, the term “social bookmarking” gets bandied about a lot. So what exactly is social bookmarking and how can it help your site rank better on Google? Social bookmarking has been around since the 90s and is an online service that allows users to create, edit and share […]

Test Webpages with Google Analytics Content Experiments

Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to test site content easily with programmable optimization to achieve objectives in Analytics. In other words, you can test variations of landing pages and see which […]

Subjectivity, SERPs and Internet Marketing

Earlier this year, Google released their Search Quality Rating Guidelines which are what their “human quality raters” use to evaluate the quality of entire domains. You can view the entire document here. It’s a massive, 43 page document but even Google describes it as just “Cliff’s Notes.” It’s definitely required reading if you’d like to […]

2013 Search Engine Marketing Trends: Cementing the Social SEO Firm

As 2013 begins, many internet industry experts and analysts have already made bold predictions for what the New Year may bring in the online marketplace. From the importance and methodology of tracking user behavior on a site, to the ever expanding reach of social platforms, there is a lot to consider as 2013 gets underway. […]