BrightHaus Digital Marketing Agency

Tag Archives: seo

3 Reasons I Hate Clickbaiting That Will (or Will Not) Shock You!

1. Blatant Lies! It all started on a cool sunny Sunday in San Diego when the New England Patriots had just been eliminated from the playoffs and life was seemingly good. I figured I’d revel in the playoff defeat of my AFC divisional foes (Let’s Go JETS) by perusing through ESPN’s vast library of postgame coverage […]

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]

Weekly roundup: Top 5 SEO trends and more – SEOhaus

Looking for a fresh take on SEO and internet marketing? We did the research for you. Here’s our roundup of notable SEO marketing news and pointers from the week: SEO for several hundred products. Zahid Aslam of StudioForty9 offers helpful hacks for the most troublesome issues facing e-commerce SEO. Our favorite: how do we deal […]

Using Schema.org to Enhance Your Search Engine Listings

We’ve talked about structured data before but in this blog I’d like to discuss a website that’s extremely helpful for structured data markup. Most websites are created from structured data stored in databases. Once that data is put into HTML, that structured data can be lost or very hard to recover. This structured data can […]

This Week in Google: Manual Actions for Spammy Rich Snippets and No-follow Google+ Links

Well, technically it’s only Wednesday so who knows what the rest of the week could hold but so far we’ve seen a couple of new changes from Google. Both have some interesting implications for SEO and already the world of internet marketing has been abuzz with accusations of mixed messages from Google. Manual Actions for […]

HTML Improvements with Google Webmaster Tools

It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to assess and fix crawl errors, investigate backlinks to your site and can even tell you if your site has been manually penalized […]

Predictions for Google in 2014

Suffice to say, this has been a wild year for SEO. Google unveiled no less than 13 official algorithm updates. I think we can all assume that Google will take it easy in 2014 with minimal changes to give everyone time to catch their breath, right? Hello? In all seriousness, it’s safe to assume that […]

Bing Rankings Need Love Too

Google has ruled our ranking efforts for quite some time now, and for good reason. With almost 70% of the search market share, it has had us jumping at its every request for quality, quality, quality. While I don’t think anyone is disputing the fact Google does bring in the most traffic (and quality is […]

Hello, Operator: Our Favorite Google Search Operators

As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic patterns, to using implicit information to bolster a search query such as location, search history, and more, searches continue to try to find the best way […]

Improve User Experience with Breadcrumb Navigation

When structuring the navigation on your website, you may want to consider using breadcrumb navigation. So what is breadcrumb navigation and how can it improve SEO for your website? The name “breadcrumb navigation” probably sounds familiar in that it references the Hansel and Gretel fairy tale where they use a trail of breadcrumbs to mark […]

Improve Your SEO Campaign – Your Backlinks

Have a healthy backlink profile Checking the backlink profile of a client / potential client should be standard practice right now. We are no longer solely focusing on the number of backlinks that are there, but also on the ratio of positive vs. damaging. Unfortunately, the best way to get this sorted is to use […]

SEO: More Vital Now than Ever

Whelp, here we go again. With Google encrypting more search data, more keywords are being reported as “not provided” in Analytics. Cue the familiar chant of “SEO is dead!” from bloggers across the internet. Sound familiar? If it does, it’s because we heard the exact same sentiment after Google’s last Panda update. A slew of […]