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Tag Archives: SERPs

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]

Using Schema.org to Enhance Your Search Engine Listings

We’ve talked about structured data before but in this blog I’d like to discuss a website that’s extremely helpful for structured data markup. Most websites are created from structured data stored in databases. Once that data is put into HTML, that structured data can be lost or very hard to recover. This structured data can […]

Improve User Experience with Breadcrumb Navigation

When structuring the navigation on your website, you may want to consider using breadcrumb navigation. So what is breadcrumb navigation and how can it improve SEO for your website? The name “breadcrumb navigation” probably sounds familiar in that it references the Hansel and Gretel fairy tale where they use a trail of breadcrumbs to mark […]

Big Sites vs. Small Sites

There’s been much debate around the web on whether Google favors larger websites over smaller websites in terms of performance on SERPs. Based on reports from a lot of SEOs, evidence seem to support the idea that larger sites perform better on Google. So what are the implications for smaller sites? Is it “go big […]

Subjectivity, SERPs and Internet Marketing

Earlier this year, Google released their Search Quality Rating Guidelines which are what their “human quality raters” use to evaluate the quality of entire domains. You can view the entire document here. It’s a massive, 43 page document but even Google describes it as just “Cliff’s Notes.” It’s definitely required reading if you’d like to […]

What’s in a Name? Google Displays a New Brand-Centric Outlook on Title Tags

A Google Game Changer? Search Engine pulls branding the the forefront. Google has re-organized algorithm to reflect branding and company name at the beginning of a title tag. What could this mean for SEO? From SEO savants to ‘net newbies, nearly everyone realizes the importance of a Title Tag. This is the window into the […]