BrightHaus Digital Marketing Agency

Tag Archives: social media

Snapchat Geofilters for Your Small Business

Although deemed a trend (think Pokemon Go), Snapchat has stayed the course and now is a prominent platform in advertising and marketing. The Snapchat sponsored Geofilters have become a staple feature within the app, providing an inexpensive platform to reach your audience. Why Snapchat? Based on Snapchat’s Internal Data, Snapchat says in the US: A […]

Facebook Video Made Easy

Facebook Slideshow. A new product known as ‘Facebook Slideshow’ is here and there is good reason for celebration. Gone are the days where you weren’t able to create your own videos for Facebook or Instagram. Now with Facebook Slideshow, you can, and they are quite elegant. What: Slideshow allows you to create your own auto-play […]

Facebook Live vs. Periscope – Stay Afloat in the Live Stream

It’s no secret that 2015 was a big year for video in the social media world. However, with the growth of Facebook Live & Periscope, 2016 will be even bigger. The future is NOW! Rapid advances in digital technology are no joke. To put that cliché saying in perspective, just 20 years ago the very first flip phone went […]

The GIF is the Gift that Keeps on Giving

Briefly known as animated images, GIFs have been around for over 25 years. But only recently has the GIF trend impressively reinvented itself. At the dawn of the Internet age, GIFs were normally scattered throughout websites built on Geocities or Angelfire, often characterized by small tacky clipart images that moved skittishly on your screen. But today, […]

Three Insights to Transform Your Twitter Game

Today we’re going to look at Twitter from a Bird’s-eye view. The evolution of social media has changed the way most of us communicate on the web. Whether inspiring a generation of users to #hashtag #every #little #thing #they #do or empowering an Arab Spring, Twitter often finds itself at the center of some pretty […]

Managing Social Media Profiles

OK, so you’ve made the jump into social media and have set up your Facebook, Twitter, Google+ and LinkedIn profiles for your business/website. Now it’s time to post on your profiles– but wait…what were the Twitter logins again? Were they the same as Facebook? On top of that, you have to log in to each […]

You’ve Got a Friend: Increasing Facebook Likes

If you don’t know the importance of social media when it comes to internet marketing by now, well it’s been nice knowing (or not) you and your business. For the rest, the question is no longer about if you should participate but how you can keep up. The number one question I get from clients […]

Social Media Important to SEO Now More than Ever

I know I’ve tooted this horn before in a previous blog, but a recent study by Ascent2 has demonstrated that 50% of companies who are having a tough time with SEO are not integrating social media with their SEO strategy, as illustrated in the handy-dandy chart below: So why doesn’t everyone do it? In my […]

6 Internet Marketing Skills in Increasing Demand (& 2 Losing Steam)

As Google continues to update its algorithm and social networks such as Facebook gain popularity, we can expect the demand for various skills to change accordingly. No one knows who’s going to be the major search engines or social networks of tomorrow, so we must have dynamic skill sets that can change with the ever […]

5 GA Social Media Metrics that Actually Affect SEO

Recently, Google has been shifting a lot of focus to social media stats and performance metrics. In a recent post I discussed that Google no longer needs to count total links, anchor text and other linking factors to determine the quality of your website. The new measure to test the legitimacy of your website is from what […]

Don’t be Anti-Social (Media)

The importance of social media is no secret in SEO. Social Media offers a great way to share information which users can in turn share which helps build your following organically. Taking the time to set up your social media profiles is well worth the time. Once set up, you can add buttons to your […]

Increasing Your Business, One Pin at a Time

While you may still view Pinterest as the DIYer’s and super mom’s place to store recipes and new project ideas, you may want to revisit the new social media platform that seems to making waves in the business world. Pinterest users shop more frequently, purchase more items and spend more money than any other social […]