3 Ways to Optimize Pinterest to Your Advantage
October 10, 2018
Facebook, Twitter, Instagram and Snapchat are all the rage, but don’t forget about trusty Pinterest. The crafty, DIY’ers guide to hair, home design, sewing, crafting, painting, cooking, and more. Whether you’ve got something to share in the form of a service or you sell a one of a kind product, Pinterest can help you increase traffic and promote your brand.
Many businesses skip the Pinterest setup because there are “bigger fish to fry” between fighting for ranks on Google and trying to increase traffic on Facebook, but Pinterest gets more than 175-million users actively perusing their pages each month, making it an untapped resource for those who usually avoid it altogether.
Here’s the rub, Pinterest doesn’t need to be used only for DIY projects or “how to’s”. It can also be used to promote content on your blog, products on your website, and more. If you’ve been thinking about Pinterest but haven’t yet taken the leap, here are 3 ways you can optimize your Pinterest to work for you.
1. Automation Tools: Nothing is more time consuming than having to manually setup social media accounts to consistently post. With Pinterest, you can use plugins and automation to schedule pins weekly or monthly as you need them. One of these tools is called Buffer, and it works as a one-stop-shop for all your social media integration. Another is Viraltag, which runs as a Chrome extension to track your activity, and schedule pins directly from your personal supply of links and images.
Just as automation has been used to manage emails and newsletters, automation in your social media game gives you more time to work on other things, like your content. Setup all your pins in advance and let them fall in line one by one. To the outside world, your Pinterest game looks tight, but really, it could become one of the easiest marketing tasks you have.
2. Make Your Site Pinterest Friendly: It isn’t enough to have a Pinterest account; you must also be accessible to other Pinterest users. This means formatting your website to meet the needs of users who wish to share your content as pins. If you’ve already got a hefty supply of Pinterest users for customers, make sure you use relevant buttons, like “Pin it”, to make it quick and easy for your images, videos, and more to be shared to their pages.
If you’re not sure about where you stand among the Pinterest using population, try creating a few Pinterest themed promotions to get users sharing your content there; a coupon for everyone who pins a post, an entry into a draw for anyone who pins a post and shares the pin on other social media platforms, etc.
3. Make and Share Infographics: The latest trend to hit the blogging and marketing world is the infographic. While this isn’t an entirely new concept, it’s recently become trendy, and that means it draws attention and creates buzz. Pinterest users like infographics because they include everything you need to know about the picture or subject being shared. The content and images are all included in a pamphlet like format, but it’s all one giant image file.
Use fun, colorful text, images, and backgrounds, and make sure that the infographic is user friendly for mobile loading preferences. Looking for a great way to use an infographic? Repurpose information you’ve already posted on your page. Blog articles, newsletters, any information you’ve shared that is still relevant and could make a comeback can be turned into an infographic and shared again. Sharing it in a new format with images and direct language will make it more appealing to those who might have read it before and make it new and exciting to those who’ve never seen it.
Why Join the Pinterest Trend?
Pinterest is an interesting creature, very different from any other social media beast. Unlike Twitter and Facebook, which list their posts chronologically, Pinterest posts come and go based on preference, popularity, and usage. This means that a post you’ve pinned last year could suddenly become popular again when stumbled across by the right party.
Pinterest makes it incredibly easy for your posts to go viral, even long after they’ve been forgotten. In fact, on this site, there’s really nothing considered “old news”, just previously shared information. It doesn’t matter how long ago a carpentry firm shared tips on restoring wood. When a DIY’er searches for “restoring wood projects”, that old post will resurface. If the DIY’er likes it, he or she might share it where it could get shared again and again until it becomes wildly popular. Or it could get read that one time and sit back on the shelf collecting dust until the next woodworker wants to know about restoring wood.
Like any social media content, blog post, or landing page, use language which attracts the customer but isn’t considered spammy or “marketing language”. As always, you want your content to appear genuine, relevant, and modern. Try to avoid using language which points out the date you’re posting, as some topics are “evergreen” and can be used anytime, not just in 2014, 2015, etc. It doesn’t matter what year you released your weighted blanket or your miracle plunger, because they’re tried tested and true, and will work any time, all year long.
If you’re not sure about Pinterest, give it a try and see how it flows for yourself. Not every business needs to be on every social media platform at once, but it can’t hurt.