4 Basic Blogger Mistakes You Might be Making
June 28, 2019
Blogs are one of the most basic forms of digital advertising and have been around since the dawn of the internet – or so it seems. From their humble beginning as a social sharing and journaling tool to their current use as an information guide and business advertising method, blogs are a crucial tool for website owners.
While you might assume that blogging is basic and straightforward, not all business owners understand what makes the perfect blog. In fact, not all business owners even manage their own blogs. In the end, it really doesn’t matter who’s writing the blog for your company, what matters is that it’s managed properly. Rather than tell you what you SHOULD be doing to keep your blog successful in the year 2019, we’re going to tell you what you SHOULDN’T be doing.
Here are 4 of the most basic blogging mistakes to avoid this year.
1. Forgetting to Post: It seems like such a common-sense sort of issue, but many businesses register their blog, personalize it with a theme and background and forget about it. Having one or two blog updates is fine if you’re just starting out, but when Google Bots scan your website to see how up to date it is and finds you haven’t updated in months, it could drastically impede your search engine rank.
Blogs are about much more than just sharing information and news. They’ve become a measure of your website activity, integrity, and popularity. Bots scan everything from the frequency at which you post to how many users have engaged with you on a weekly basis. All of these things count toward your end ranking on Google and other search engines.
The best way to avoid being penalized for a poor posting schedule is to set up a regular blog post; once a week is fine so long as you stick to it. Use your CRM dashboard to setup a timer for blog publication. You can write as many as you like, upload them and your CRM software will publish them weekly as needed, and let you know when it’s time to write more.
2. Using Filler Content: Another big mistake companies make with blogs is trying to fill a word count without thought for the content posted. It’s not just regularity that counts, your updates must mean something. Remember, real customers are reading these posts, so if they don’t relate to your brand it could damage your good name. This is another area that Google takes seriously and will ding you for if they catch wind of the “s” word, “spam”.
Anything resembling spam is now cause for penalization. It’s gotten so bad that some social media sites are even blocking or deleting accounts which are accused of posting spam. The internet has become a very picky place, especially for businesses. Gone are the days when you can throw up a quick post about nothing and hope it fills your quota for content that week. Everything should be written with purpose and include information your customers want to read.
3. Posting Text-Only Updates: Nobody wants to sit and read a long-winded blog post anymore; especially when they could pop over to YouTube and get the same information in the form of an interactive video. To keep internet users interested it takes a little extra effort these days. Photos, videos, infographics, memes, and more should be incorporated into your blog updates to make them enjoyable and memorable.
Remember, the whole point of blogging is to capture the attention of potential customers, engage them, teach them about your brand, and encourage them to visit your website and buy something. Traffic and conversion are the end goals to any digital marketing strategy, so use your blog and all its benefits to your advantage.
Blog software is so much easier to use than it used to be. These user-friendly platforms are setup so all you have to do is click a button to add a picture, search for an image file, or upload a video. You can add polls, quizzes, even music to your blog posts. Text-prominent posts are fine, as long as you mix it up with a little something extra. Keep it interesting to keep your numbers up.
4. Ignoring Your Readers: The worst thing you can possibly do as a blogger is ignoring your readers; both in terms of posting for your demographic and outright forgetting to respond to comments. Reader interaction is one of the main reasons to add a blog to your website in the first place. It increases the popularity factor of your website, making it appear more important to search engines when they rank you against competitors in your industry.
Designate a time to go through your comments at the end of each day, or the end of each week, and reply to people. Like and comment back, take suggestions, and reply to critical feedback professionally. All of these things add up to increase viewership and bring back those commenting readers.
Blogging is like that little black dress, it’s always in style, and it’s going nowhere anytime soon. So, whether you decide to blog as an external marketing device, or you use it to pad your website with Google-worthy content, it’s an asset to your advertising strategy. Taking the time to re-evaluate your blog from time to time will help keep you on track with current trends, and dissuade you from falling off the path to success.