5 Marketing Habits to Adopt for Better Content
March 29, 2019
Most companies aren’t in the business of “creating content”, which makes it seem unimportant to post high-quality content all the time. The issue with this theory is that while your industry might be construction, your revenue still comes from a consumer, and consumers crave content.
Content isn’t just some keyword ridden strand of text splayed across the front page of a blog; it’s information consumers use to decide whether to use your brand. No matter which niche your product or service fits into, there are hundreds, if not thousands, of competitors online. Remember, the internet is a global community, spanning continents and closing gaps.
So, what can you do to improve content and create copy your target audience wants to read? Here are 5 content creation habits you should adopt today.
1. Stay on Top of Industry Updates: Sure, it’s important to know what Google wants from a webpage before you make it. More important than SEO, however, is what your market looks like and how you compare. This is where your content should come from. Maybe you own a restaurant; following updates on recent food trends could present the perfect material for a month’s worth of blog posts. Maybe you’re in the automotive industry; a new sports car is a great topic for a live video post on social media.
Remember, your customers are customers for a reason. These people are looking for something from your industry. Writing more about it is exactly what they want to read. It could answer burning questions, encourage further research, or even lead to a sale.
2. Draw on Other Content: A great trick to use when developing content is called, “curation”. It involves the collecting and organizing of information from other authorities in your industry. Much like a museum curates and displays a new collection, your curated content displays interesting content posted by others. Of course, you must be sure to give credit where credit’s due. This isn’t an opportunity to plagiarize, but a fun way to share information you thought was interesting without breaking the idea bank.
One of the hardest things about content creation is getting ideas down. From time to time, leaning on the ideas of others gives you a jumping off point.
3. Write Consistently: There’s no success in content creation unless you use consistency. The more you post, the more opportunities you get to appear in a Google search results page. Search engines look for companies that post regularly, because Google prides itself on providing the freshest content possible for viewers. Don’t write for search engines though, write for your customers, and the rest will come naturally.
Creating a content sharing schedule and posting regularly will help improve brand awareness, promote web traffic, and increase revenue. It also gives a chance to use more high-target keywords and engage with customers. Brands who post often are more likely to develop long-term relationships with their customers. This encourages brand loyalty. No time to post? Try an automation platform to get information out on time.
4. Read Metrics Reports: No matter which platform you post content to, you’re bound to receive metrics on how successful each post is. Whether on Facebook and Twitter or an official blog, analytic tools, plugins and apps provide insight into which keywords are working, what post is the most popular, and what isn’t getting any attention at all. From here, you can choose which topics to continue pursuing and which to toss to the curb.
There are different types of metrics reporting. Some provide insight into how many new customers have visited your site. Others are more specific, listing which of these visitors bought, which left something in a cart, and which never bothered. This data helps you understand where site maintenance is required and why.
5. Determine Your Target Market: More important than what you write is who you’re writing for. Your target market is a specific set of people who would find your product or service attractive. If you own a perfumery, for example, your target audience might be women that are 22 and older; or men in the same range if you offer a cologne selection. If this is the case, you know what your content should look like – it needs to be tailored to these individuals.
Some of the information we gain from deducing a target audience seems stereotypical, which is why research is helpful. Once you know who you’re marketing to, you can discover some other likes they have and tailor ads to suit everybody in this niche.
Wrapping Up Your Content
All these tips will help you create better, interactive content, but don’t let the idea of writing become overwhelming. The best thing to remember is to be true to your brand. Even if you’re not sure what to write, make sure everything said reflects the values of your company. It often helps to create a miniature story board for each post, even if it only reflects the beginning, middle, and end.
Still too confused and daunted to take a try at writing your own content? There are content apps out there to help with everything from creation to automation. Just be sure you’re not posting duplicate information or gibberish. If there’s one thing Google doesn’t tolerate these days, it’s spam. In fact, many websites and social media platforms are cleaning things up and going for organic leads over paid leads.