5 Social Media Faux Pas to Avoid
July 24, 2019
Social media has become one of the most prominent spots for brands to become recognized, shared, and popularized. While there are many ways to inspire your customers to share and engage with you, there are also some things you should avoid on social media. Far too often, brands fall behind the trends, or try too hard to impress, and wind up appearing spammy or worse, scammy.
Throughout this article, we’re going to more closely examine the most common social media faux pas and how you can avoid them. Here are 5 things to avoid on your social media page.
1. Content Which Appears Gimmicky
Consumers are wise to the ways of traditional advertising. Gone are the days when shoppers would fall for a beautiful model holding a bottle of perfume. Now, consumers want to know what’s in the perfume, whether it’s been tested on animals, and if other shoppers are loving or hating it before they commit. These newfound advertising smarts means marketers need to work harder to create content which doesn’t appear gimmicky. In other worse, your customers can smell overly promotional sales pitches a mile away.
To Avoid this awkwardness and keep consumers from brushing you off as just another salesperson, keep your content clean, relevant and engaging. Customers want to see brands with a sense of humor. They want to interact with their favorite corporations and know their feedback is being heard. Social media platforms are the perfect place to sell, but to be successful you’ve got to make buying the customer’s idea, not your own.
Unsure how you’re going to remove the marketing voice from your marketing campaign? One way is by mixing up the content you share. For example, if you share 2 advertisements on your social media, the next post should be something funny, something non-related to the previous advertisements, or something directed toward your customers for feedback.
2. Content Which Causes Conflict
Everybody has a hot button topic which fires you up when you see it online; whether it’s political, religious, or otherwise. These subjects evoke strong opinions in readers, and while you certainly want consumers to engage, you want that engagement to be mainly positive.
Not only could posting these hot button topics cause waves in your social media account, it could also paint you with a specific brush. Once consumers believe you support one party over another, you could potentially lose the support of shoppers with alternative views.
Of course, there are some things worth standing up for. So, if your makeup company doesn’t believe in animal testing and uses vegan ingredients, then that’s worth mentioning. If your makeup company is being used by the next presidential candidate, it might be worth ignoring.
3. Opinions Which May be Deemed Negative
This ties in with our previous pitfall, but rather than avoiding hot button topics, you should work on avoiding negative posts of any kind. Rants, complaints, and other negativity could cause consumers to think of you or your brand negatively in return. Especially if one of the things you’re complaining about is a subject one of your customers is passionate about.
Your personal social media account is for venting, your professional one is for just that, professional content only. This doesn’t mean you can’t post silly memes or funny videos to amuse your clients. Just keep things on the positive side and leave the griping for your friends and family.
4. Using Borrowed Content Without Credit
There’s nothing wrong with reposting popular content as long as you’re sharing directly from the source so people know where credit is due. If you borrow something from another internet user, always tag them, or link them in the content. In some cases, you may even want to ask permission to share the information, photo, or video on your page. Being a company means being held accountable for information theft at a higher degree. More people are seeing your posts, sharing your posts, and possibly assuming you created this content when you didn’t.
In most cases, shared content on social media is no big deal, and the creator may be thrilled you want to show your customers. Giving credit where it’s due protects you and protects your integrity as a brand.
5. Spelling Mistakes and Unedited Posts
Everyone makes mistakes, but your advertising campaigns need to be thoroughly checked for errors. Imagine if you paid for a billboard and the tag line was grammatically incorrect. All those people driving down the I-95 are going to see and remember the improperly worded sign you printed. This means your company could be associated with unprofessionalism, or an inability to spot problems in your work.
These mistakes seem small, but they could reflect on your brand, products, or services, causing consumers to assume that you don’t take pride in your work, or that your product or service could be flawed as well.
Keep your content brand-centric, be positive, and engage regularly, and your social media account will stay active and thriving. Avoiding the above mistakes is just one step you should take in properly managing your social media. If you find yourself struggling to keep up with posts and spell-checks, consider hiring a social media or brand manager to help. Even delegating the task to a current member of your team will take some of the strain off yourself and provide more time to monitor the feed for problems and success.