5 Tips for Upcoming Social Media Trends in 2021
December 5, 2020
Social media is evolving; but one thing remains the same – it moves with the trends. In 2020, we saw plenty of new video and ephemeral content surfacing across every platform. With the new year on the horizon, marketers should strive to get ahead of new trends before they surface. Having a head start on the latest and greatest social media movements provides a leg up above competitors and increases your chance for marketing success.
Throughout this blog we’ll touch on 5 of the trends marketers are predicting for the new year. If 2019 is any indication of what’s to come, we can all assume 2020 will be a year of big changes, new media, and plenty of online presence. Here’s what you should know about 2020 trends.
1. Social Media is the New eBay
Of course, sites like eBay and Amazon will continue to lead in ecommerce, but social media is on their heels. The latest predictions for the coming year suggest plenty of social media shopping options. From links embedded in content to digital stores, consumers will see doors opening across every platform for shopping potential.
Social media shops aren’t new. We’ve all seen the Facebook Marketplace and click to buy concepts on Instagram. However, 2020 is bound to involve some innovative techniques for buying online.
2. Influencer Budgets will Increase
Social media influencers might as well be on the front pages of magazines with our favorite Hollywood actors. That’s how much fame these individuals are encouraging in the years since influencer marketing became a trend.
More and more businesses are choosing to invest in influencer marketing on social media. Why? Because it works. This tactic has been proven time and again, and research suggests that 2020 will bring much of the same but on a grander scale. In fact, more than 50% of businesses plan to extend their influencer marketing budget in the new year.
Whether you choose to market through YouTube, Facebook, Instagram, TikTok, or Twitter, working with an influencer could impact sales. Experts recommend getting in on the ground level with potential new influencers to grow brand awareness and increase customer engagement.
3. More AR Options on Social Media and Websites
AR, or augmented reality, is a technology which allows consumers to create a new version of a reality by manipulating a photograph or video to suit a new reality. For example, if you’ve ever played one of those interior design games on your mobile phone, you’ve probably encountered augmented reality. It allows you to snap a photo of your own living room and decorate it with furniture and art from the app.
Augmented reality is good for more than just home renovations. It is used in medical training, tourism, and business. AR is an amazing asset to any sales-based industry, providing customers a glimpse of themselves with your products. Without access to a physical store, AR is a star in ecommerce.
There’s no denying that video increases customer engagement, promotes brand awareness, and grabs attention. Of all the visual content out there, videos are still extremely popular and won’t be going anywhere anytime soon. As 2019 ends, embracing videos for your social media content is a crucial step in the development of a winning marketing strategy. If you haven’t already, invest in some high-quality videos with content relevant to your brand.
The great thing about video is that it doesn’t need to be original to be shared. You can use UGC to increase customer engagement. While creating your own videos is preferable for growing your brand, there’s no harm in using other popular videos to pad your social media account.
5. Invest in AI and Chatbots
People either love them or hate them – chatbots are popping up everywhere; and they’re beneficial for a variety of reasons. Chatbots use artificial intelligence to communicate with your customers when you aren’t available. They are often used in social media direct messaging programs to reply to customer questions with general feedback.
Chatbots work well because they provide customers with a sense of availability. When they message you online, they receive word back 24/7. This encourages communication from any time zone at any time of the day. The key is to program the chatbots with information which guides customers to help themselves. Any questions requiring more in-depth answers can be replied to once a live correspondent is available to reply.
Chatbots aren’t new and have grown in popularity throughout 2019. As 2020 approaches, all signs point to an increase in chatbot and AI use on multiple platforms. For business users who don’t invest in chatbots, it could mean losing out to a competitor which has.
Wrapping up Another Year
This past year has been eventful for marketers with a world of social media options opening. With each new platform comes the responsibility to get involved, stay relevant, and keep consumers entertained. As the year changes and renews itself, it’s good to look within and remember that not every social media platform needs exploring. Sometimes less really is more, and putting a lot of high-quality content onto one platform is better than posting mediocre content onto six.
The trend social media marketers should continue to follow is relevant, well-written content on whichever platform or platforms you choose. Be true to your brand and true to yourself and the rest will fall into place with some keen and clever content.