BrightHaus Digital Marketing Agency

7 Predictions for Social Media in the New Year

January 5, 2021

The new year is on its way, and with it, an abundance of new marketing trends and updates. One way to stay on top of these changes is to watch what experts are predicting for 2020. So far we’ve seen a variety of popular advertising methods remaining intact, while some are upgrading completely.

If you’re interested in learning more about the predictions for 2020’s social media marketing trends, you’re in the right place. Here’s what you need to know to stay ahead of the competition as 2019 comes to an end.

Facebook’s New Payment Program

Payments are constantly being revised through websites and social media. Much of the online population shops over the internet and the requirement of a credit card is no more. Many platforms include the option for PayPal assistance. However, there are some which refuse PayPal because they hope to develop their own unique style of payment.

In 2019, we witnessed Facebook’s foray into the payment world with Facebook Pay and What’s App Pay. The programs allow users to send and receive money, as well as make payments digitally much to the tune of Apple Pay. While the process is fairly new and still working out kinks, those knowledgeable in social media are professing a clear prediction that Facebook’s new payment program will take off and come into its own over the new year.

Self-Air brush and AR

Selfies have become more than just a fad, they’re an art form, and many mobile phone users are taking advantage of the variety of online editing apps available to them. Gone are the days of adding a simple filter or removing a blemish. Modern apps provide access to professional grade airbrushing tools at a fraction of the cost.

AR, or augmented reality, is also becoming popular in photography. Using filters which allow you to see yourself as a different gender, age, or hair color all falls under the category of augmented reality, between this and the full makeup features of selfie apps, it’s hard to tell what’s real and what’s not on social media anymore. This trend will carry over into the New Year.

Coming Together for Movies Online

Facebook launched their watch party feature only recently, and while it hasn’t become quite the success the platform assumed it would, 2020 might change things. It’s been a year of building video feeds and vloggers coming into their own. Local chefs and travelers are becoming celebrities in their own right simply by streaming live. The next logical step is to include others in our stream views and invite friends and family for a watch party.

The watch party concept makes it easy to watch a film together even while apart. This is an excellent way for long distance friends and relatives to stay in touch and participate in an activity together. It’s also a fun way to meet new friends, or if you’re a business, increase your viewership and brand awareness.

Throughout 2020, predictions suggest we will see way more of the watch party feature, perhaps even through alternative social media platforms.

Memories are Making a Comeback

The throwback Thursday and memory Monday concept has gotten big over the last few years. Facebook makes it easy to share these flash backs with their memories feature. Toward the end of 2019, more social media users seem to be in tune with this app, searching out memories to share with friends and family. It’s becoming especially popular to post pictures from long ago, creating a vintage nostalgic vibe with childhood photographs.

In 2020, we’ll see more use of the memories tool, and an abundance of similar apps creating opportunities for social media users to share old memories and photos with followers.

Basic Layouts and Color Concepts

Things have been getting more and more intricate over the past decade as far as website décor and social media layouts go. It appears that 2020 will bring something completely different to the table as more and more social media users convert to basic layouts, neutral colors, and “a less is more” philosophy.

You can see some of these changes cropping up already in websites around the world. In 2020, taking advantage of this trend could make your brand quite popular. On the other hand, bucking convention of this trend could help you outshine the competition.

More Personal Content

For business users, the most engaging content seems to be that which is personal. It’s funny because in business we’re taught to be professional, keep content professional, don’t speak to clients like you do friends. However, social media is the exact opposite. It begs for the social aspect of the program, and that’s personal content.

Sharing photos from the office, live streaming videos which include yourself or a staff member, and including a group picture somewhere on your social media page are all great ways to get your brand noticed, get in good with your followers and create a positive image for your brand.

Whatever you choose to do to stand out in 2020, remember that social media is meant to be social. Engage with as many customers as possible and keep the content flowing as regularly as you can. Not only will this encourage customers to visit you online, it will encourage search engines to list your business first. This is a big deal, especially in local business directories.

Good luck with your marketing efforts in 2020 and have a happy New Year!