BrightHaus Digital Marketing Agency

A Blog about Blogging

May 13, 2013

Today I would like to discuss blogging and why, if you aren’t already doing it, you definitely should be. I would like to tell you that this is as easy as throwing some lines down on a page, but there is just a little more effort required. What makes a good blog?

Quirky and Creative Headlines – This is the first opportunity you have to make an impression and to captivate your readers. Be quirky, ironic, or just flat out funny!

Interesting Content – Although factual excerpts are great and well, informative, they aren’t always interesting to the reader. Engaging content, that is presented in a creative and (sometimes) comical way will help to draw in your readers. It will also keep them coming back for more. Can you say, “Subscribers”!?

Lists – I don’t know why lists work, but they do. Let’s just say it’s, “easier on the eyes”. Use these sparingly, however. Too many lists can complicate things and create for a messy page.

Speak in an Authoritative Voice – Speak your mind, but don’t be snobby, offensive, or opinionated. Also, be sure to review your facts before pushing them out into the universe. You just know someone is poised to call you out – save yourself the embarrassment!

Infographics –Creating visual representations of data can be a highly effective way to display your information, plus it much more interesting for the visual learners, like myself. Infogr.am http://infogr.am/ offers a great service for building infographics. Just plug-in your data and, with a few simple adjustments, you will have a graphical representation of your cherished data right before your very eyes! Blog Subscribers

Following these simple rules with provide you with engaging, exciting and informative material that will lock in your visitors and help you to establish yourself as an authority. Before you know it, you will have a huge following and be riding around in a limo. Well, maybe not the limo part, but one can dream…

Jori Stevian is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!