A Few More Words from An Account Manager
October 28, 2010
While there are many things that play into your SEO campaign, there are a few things that YOU should know that will help to maximize your efforts.
First of all, our relationship with Google is very love/hate relationship. As the top search engine, by many, MANY searches, Google is definitely King! The problem? Like all Kings, the King wants what the King wants. King Google prefers a very organic method of link building and thus we find ourselves in a very strategic chess match in order to gain his approval. Especially with newer websites, if links are built too fast, Google does NOT like this and may potentially blacklist the site. If links are built too slowly, you won’t obtain the position that you seek. HOWEVER, with a little master strategy, once you are in the good graces of the King, the benefits are copious. Being on the first page of Google for your selected keywords will not only help your web presence and branding efforts, but your website traffic will increase. Once you have visitors to your website it then becomes your job to wow them and sell, sell, sell!
This brings me to another topic: “Okay, got the customer there, how do we obtain conversions???” This is a question that I have been asked by many of our customers. What I like to say is, “Create a space that YOU would buy something from”. In other words, look at your website and ask yourself, “Would I buy my product? Is it easy to purchase products on my site? How many pages to I have to click through to find my product? Is my shopping cart completely functional?” Let’s be honest, you aren’t going to purchase anything from a junky looking website. In my opinion, the simpler the design, the better. Additionally, are your products offered on the homepage? If you have to go on a long journey, clicking through many pages to get to your products, your visitors will likely lose interest and abandon your site. If your website isn’t a product-based website, is your business phone number readily available? It should be on the homepage, available for all to see. Another great conversion tactic is to put a contact form on your homepage. This is just another way to give the customer what he/she needs without have to dig through your site. Lastly, and this goes along with the design aspect of your site, are you pictures high quality? Many people are visually oriented. I highly recommend against using photos that you took with your point and shoot camera on your website. Hiring a professional or using stock images, will go miles.
With a few simple changes, you will be on your way to increased conversions in no time!