Are You Up to Speed? How Page Speed Affects SEO
April 17, 2013
I think most of us remember the days of dial-up internet access, when it could take minutes to load a webpage. Thanks to high speed internet, those days are long gone and most websites load in a matter of seconds. However, I’m sure most of us out there still come across the occasional website that takes an abnormally long time to load. If this is your website and you are looking to rank on Google, you’ll want to get this fixed.
I will now repeat my Google mantra: “Google’s goal is to provide a quality user experience.” Users are often irritated when a site takes a long time to load and are less likely to return to the site. Google takes this into account when determining your website’s relevancy in search rankings.
Page speed is measured on a scale of 100. To give you an idea how some of the major websites measure up, Facebook scores with a near perfect 98/100 and Amazon scores with an impressive 91/100. Google’s PageSpeed Insights can help you determine your site’s page speed.
While it can be easy to obsess over obtaining that perfect 100, your site should at least try and achieve an 80 or higher. However, no matter what your score, there may be steps to take to further improve your page speed.
So how do you improve your page speed score? Often times this can be accomplished by upgrading your server or optimizing the code and files on your site. Your SEO professional at SEOhaus can help get your page up to speed.
Brian Carver is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!