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Author Archives: Dylan Taylor

The Medium Move: Editorial Content vs. Ad Revenue

I was pretty startled to hear that publication company laid off more than a third of its company due to what the CEO calls “a broken ad model.” Ev Williams, Medium’s CEO says “ad-driven media on the internet” is to blame for the company’s shortcomings. He believes that misinformation and the pressure to pump […]

This Is Going To Change The Way You Text

If you recently updated your iPhone to iOS10, you’ve probably noticed a series of unfamiliar updates that can either be  annoying or helpful. A series of my qualms with the update stem from my usage of social media app, WhatsApp. While I won’t batter on the subject to much, it’s important to note the update […]

Why use captions when a photo tells a 1000 words?

Whether we are sharing uplifting moments like graduations, birthdays, or something simple and humorous like a meme, photos are the backbone to our online existence. It’s a language we can all connect over and speak. Celebs, news outlets, and your friends are able to share their perspective and outlook via their feed with just a […]

Messaging: Public vs. Private

Ironic that Snapchat introduces ‘memories‘ while FB rolls out timed end-to-end encryption for Messenger. While Messenger’s update seems to be more of a response to WhatsApp’s recent changes, it’s interesting to see Snapchat, an app who prided itself on privacy, keep taking steps in the opposite direction. Curious to see how it plays out.   […]

Hold Your Reaction

  “You got 16 angry face emojis on your last post” isn’t something you thought you’d be hearing, ever. Everyday people flock to FB to find out what’s going on in the world around them, looking to share content they resonate with and “like” things that matter to them. This week, Facebook silently rolled out […]

Facebook Organic Reach: How to Win it Back

If you promote your business or organization on FB, you understand the importance of likes, comments, and reach. And for some time now, you’ve probably seen that your reach per post has dwindled to a minimum, little by little. Basically to the point that you wonder: Is anyone using Facebook anymore? Don’t worry, people are […]

You Got 6 Seconds

Everyone’s doing it, Even us. While Vine is well past it’s time in the spotlight, its still stands strong as a platform holding its ground in the creative landscape. Twitter launched the app in 2013, and since then it has skyrocketed with users, mainly due to its simplicity and its ability to be uber creative. […]

Immerse Yourself: The Future of Mobile ads

With over 1 billion people on Facebook, and more than half of those users active on the app, you’d think that humans were beginning to lose their touch…. Not exactly. All thanks to mobile, we’ve gotten used to living in a world where news is instantaneous, replies are streamlined perfectly in real time and purchases […]

Facebook Messenger Rivals Facetime and Skype

It should come as no surprise to anyone that Facebook tries to muscle their way into every corner of online communication. With their acquisition of Instagram in 2012 and WhatsApp in 2014– one of it’s largest purchases to date– one can only imagine what will happen next. While the future of FB products are unclear, […]

Good Night, and Good Luck, G+

A mirage in the middle of the desert. Okay, maybe there was a small pond and a few palm trees. Even with it’s great intentions and strong potential to serve purpose for online users in the social sphere of the internet, it was all in all, a social desert. As that’s how it’s solely been […]

New Facebook Pixel: Standard Events vs. Custom Conversions

Overtime, using both the conversion pixels and custom audience pixels has become quite the pain. It’s messy and not as effective as they truly could be. Fortunately, within the last year, FB has combined the two into one easy to use Pixel that tracks both traffic as well as actions on specific pages.   Like the […]