BrightHaus is expanding its PPC team and would like to hear from you if you fit the bill. We are a national Digital Marketing firm looking for an organized, experienced and motivated PPC Specialist to join our team of professionals. With over a decade of Internet marketing experience, we work with a wide range of […]
Last week , Gary Friedman of Restoration Hardware, one of this century’s most successful furniture brands, sent out an email to his customer database advising them of a big change. They were killing off their regular sale events. And by regular, I mean at least once a month. To delve in further, let’s take a […]
In an unprecedented and unexpected move, Google has removed ads from its right hand side bar, currently for those who seem to be signed into their Google accounts. The top ads now include an extra position allowing a 4th contender into the spot. The traditional 3 premium ads now exist at the bottom of the […]
As we draw close to 2015, let the flood gates open. The gates of 2015 woes and the promise of 2016. It’s always enjoyable reading everyones predictions and guesswork as to what is going to be the next big thing, in the next year. But does it always ring true? There have been so many […]
I’m a fan of all media. Well, almost. But in 2014 and 2015 there was a radical shift on how I consumed media. It actually happened nearly a decade ago, but the shift has been slowly tilting across the past couple of years. I, like most other consumers want to decide how and when I consume […]
In San Francisco, Google is rolling out its new ad program which is targeted towards connecting homeowners with professional skilled services. Its aim is to recapture the market of other review or service sites like Craigslist, Yelp, and Angie’s List. Are you ready to give up your favorite go to site for Google? Consider this […]
Meta descriptions feel like old SEO. Not black hat, but boring. Plus, Google continues to maintain that it doesn’t consider them in ranking. So, why should I spend more time on meta descriptions? Good meta descriptions improve CTR which improves your position is search results. Think of them as a free little marketing pitch. Users […]
Why sell to just one city when you can sell to the whole country? Foot traffic is still a great way to offer services and sell products, but many local stores have gotten into the national market and want national results without hurting their local search rank. Does optimizing for my local store negatively impact […]
Today we’re going to look at Twitter from a Bird’s-eye view. The evolution of social media has changed the way most of us communicate on the web. Whether inspiring a generation of users to #hashtag #every #little #thing #they #do or empowering an Arab Spring, Twitter often finds itself at the center of some pretty […]
For those that have been in the SEO world for a bit, just mentioning the word “update” is enough to cause cold sweat. Having seen the damage previous updates can cause, we know that Google is not one to mess around. When the roll out of Panda 4.0 was announced, there seemed to be a […]
We all love a good underdog story. The geeky girl takes off her glasses and become prom queen. The team that seemingly had no shot comes back to win it all. The inner nerd in all of us can’t get enough of seeing the impossible become possible. These tales aren’t just limited to high schools […]
For most people an SEO campaign has one objective and one objective only: to increase their search engine rankings. I mean that’s what SEO is for right? At the start of the campaign you pick your keywords, you measure where you’re ranking for those keywords and then you measure the success of your SEO by […]