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Author Archives: Michael Harbron

Heartbleed and the future of SEO

With the recent Heartbleed epidemic fresh on everyone’s mind, security seems to be the latest topic to worry about when it comes to your site. Am I safe? Am I putting my customers at risk? Will this have an effect on my traffic? What about my SEO? While security is and always should be a […]

Search Gets Social

The tech world is abuzz this week as social media and search engine’s continue to collide with the official release of Jelly. Twitter co-founder Biz Stone and partner Ben Finkel recently launched the app with the intentions of not reinventing current search engines but coming up with “a new way to search”. So what makes […]

Google Webmaster Tools: Exact Search Query Data Revealed for 2014

Yesterday morning, Google announced a new update to Google Webmaster Tools, which allows users to access the exact numbers to their websites’ search query data. The new update, which was activated at the end of December, will continue to roll out in the coming days and will be an universal update present in all Google […]

2014 SEO Goals – On Site

With the holiday season of 2013 quickly coming to a close, we are now entering the period where reflection of the past year meets what you want to change in the new. While I am not a big fan of resolutions, I’m a huge believer in setting goals for the upcoming year. While they may […]

SEO through 2013 – Q. What’s New? A. Everything!

2013 was a turbulent year in the world of search to put it mildly. According to Moz’s tally there have been 13 officially acknowledged updates to Google’s algorithms alone and who knows how many more that have happened behind Google’s increasingly closed doors. There was widespread speculation of 2 other unnamed updates in late-July and […]

Bing Rankings Need Love Too

Google has ruled our ranking efforts for quite some time now, and for good reason. With almost 70% of the search market share, it has had us jumping at its every request for quality, quality, quality. While I don’t think anyone is disputing the fact Google does bring in the most traffic (and quality is […]

Why Your Coding May Be Killing Your SEO

CMS or Content Management Systems have come to rule the roost when it comes to modern web-design. With websites considered a must for any business and one-person companies flourishing online the number of people looking to build sites for themselves is only going up and in order to keep up with trends in web-design, coding […]

Goals – What Every Search Engine Optimization Company Needs To Know.

When we think about goals, from the perspective of a search engine optimization company, what comes to mind? Page one search results? Increased traffic? Reduced bounce rate? All of these are worthy goals to be sure, and are probably the most obvious goals to set.  However, there are a lot of goals out there which […]

Duplicate Content: The Silent (Rankings) Killer

One of the beauties of being an SEO account manager is that I am constantly observing the search engine health of multiple websites. The advantage of this, over say just someone managing their own, is that I am able to track trends and see bigger patterns with what Google is liking and what it may […]

10 Link Building Strategies that Still Work Today

After a thousand algorithm updates and refreshes, it’s starting to seem like that there aren’t any link building strategies that you can do without getting slapped by a black and white animal. Sure you can guest blog and get links from website links pages, but what else can you do? Below are 10 strategies that […]

Improve your SEO campaign – Keywords

No one who has ever worked with me professionally will be surprised to see this on my list. I can go on and on… and on, and on about the importance of keyword research. And there is good reason for this – the right keywords can really make your campaign even before page one or […]

Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.” This past Friday, […]