BrightHaus Digital Marketing Agency

Babies and Children are Among a Growing Number of Website Owners

October 10, 2007

Parents obtaining websites, and email addresses for their newborns
The baby product industry has seen a massive expansion over the past two decades, as increasingly technologically based products, like toys, videos, and CD’s have come into high demand. The latest trend, however, is not to make sure that your newborn has the latest educational DVD, but that he or she has their very own website url and email address. The idea of posting those adorable pictures of your baby online is not a new one, but the practice of purchasing a url, with the name of your baby, like, for example www.madisonmariebennet.com (not a real site by the way) is a new, but growing practice among techno savvy new mommies and daddies.

“It is the starting point for your online identity,” says Warren Adelman, president of GoDaddy.com Inc., which sells basic domain packages that start at about $9 a year. “We do believe the domain name is the foundation upon which all other Internet services are based.”

The worry among parents that the domain name they have chosen may have already been taken prompts some to take drastic measures when it comes to picking the moniker that their little bundle of joy will receive.

One of the criteria was, if we liked the name, the domain had to be available,” Mark Paknow told the AP in an interview in August. Paknow and his wife, Corrie, have five children, all of whom have domain names named after them.

Britney Spears reportedly ran into this problem of domain name supply and demand when she attempted to claim a url for her eldest son, two year old Sean Preston Federline, Apparently, someone else had already claimed the url. A search confirmed that the domain name www.seanprestonfederline.com does exist, and although it appears to be currently under construction, it has been registered since September 11, 2005 and is owned by Enom Inc.

For those who aren’t quite ready to establish a web presence for someone who can’t quite manage to support his or her own head, there is always the option of an email address. Some parents log into these accounts regularly to send thank you notes to relatives and friends on their child’s behalf.

Tony Howells, a business consultant in Salt Lake City, obtained both an email address and a domain name for his daughter, because, says Howells, people would enjoy “seeing an email address pop up for an 8 month old who obviously not equipped to use it.”


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