BrightHaus Digital Marketing Agency

Blogging Could Be Your Business’ Best Friend This Year

June 11, 2018

Many people assume the blog has outlived its welcome when it comes to search engine optimization, but this couldn’t be further from the truth. Of course, blogs have been around since the dawn of the internet, but they’ve come a long way. Blogs are now a place for businesses to speak their minds, offer promotions, upload new and engaging content, and even communicate and interact with customers and clients. Worried you’re not using your blog right? Here are a few tips to consider when beginning or reinventing your blog this year.

Use Free Tools to Your Advantage: One of the best ways to get ahead as a blogger is through your keywords, but how do you know which keywords to use? There are a variety of free online tools to use which can help you determine which keywords are most beneficial to your website, one of these tools is Google AdWords Keyword Planner. This planner is the king of keyword tools, walking you through the process from beginning to end. Start by researching which keywords are popular, which fall above the line for average monthly usage, and which keywords you’ve already used on your account.

Be Strategic with Keywords: You’ve got your keyword strategy figured out, now it’s time to place them. There are a few different schools of thought when it comes to placing keyword, the first promoting natural placement. To place keywords as naturally as possible, experts suggest writing your content as you would if you weren’t using keywords at all. Choose one or two words and keep them in the back of your mind as you type, if one of them flows out naturally, great, if not, you can try to place it when you’ve completed your content.

Another method with the same outcome is to create a bolded list of keywords you want to use and try to fit one per section of content. This way the keywords don’t become oversaturated, sitting one on top of the other. When keywords appear too often, readers notice that the content on your blog appears choppy, forced, or fake. If an average human reader is noticing this, you can bet that an automated Google crawler bot will spot these errors as well.

Share Links When Possible: Your best friends as a blogger are links, specifically when some other site links to yours. Sometimes to have your site linked through another you must first recognize that business or blog in your own post. Use relevant, up to date links which make sense with the natural flow of your posts. By linking readers to other content, you might initially divert some traffic, but you’ll also gain some. You can reach out to other bloggers and social media experts, offering to send users to their content if they do the same for you. A natural and authentic way to share these links is to act as a guest blogger on another’s site. At the end of your donated post, link your website, and sign off, this will draw new traffic from other sites with similar subjects.

Offer Automatic Subscription: Just as you would subscribe to a YouTuber you like when you want to see new content automatically, blogs can also include a subscription feature. This allows your readers to receive a notification every time you post new content to the blog. Not only does this save time for your readers, but it reminds them you exist. No matter how interesting a writer you are, readers may forget about you between updates, having this automatic subscription or RSS button makes it impossible to forget, as your content will appear as it’s uploaded.

Advertise Your Blog: This sounds counterproductive since you created the blog to advertise your website. Now you must advertise the blog too? Unfortunately, in a world so saturated by just about any niche you can imagine, it takes a lot to create a foothold and set yourself apart from the competition. A great way to create interest in your blog is by using social media platforms, such as Facebook, Instagram and Twitter to get the message out. Every time you update your blog, post it to your social media accounts so that new and current readers can follow along.

Mention your blog when you tweet or post a new update on any social media feed. Use similar keywords or hashtags to garner attention for blog topics and be sure to encourage likes, shares and comments. When Google bots crawl your blog they look for user interaction; the more interaction you encourage via social media, the more interactions you’ll see carry over into your blog.

Dedicate Yourself to Your Blog: You don’t have to go crazy, but it’s recommended that you post at least once a week. Regular posts show search engine crawlers that your blog is still active and relevant, which affords it the opportunity to reach the top of the query results list. Your content should not only be posted regularly, but in length. Long blogs appear more thought out, researched and filled with authority. Some businesses go so far as to hire an individual or SEO firm to manage their blog, thus keeping it ahead of the competition with minimal supervision.

If you’re considering creating a blog, be sure to use bold titles, smart keywords and relevant content. The rest will fall into place, but these three factors could define whether you reach the top of your search engine category or not.