RayBan came to us from another agency that was struggling to generate the necessary exposure
for the brand.
Our solution was to make Ray-Ban.com more appealing to search engines to establish the brand as a clear leader in sunglasses and opticals.
We performed an online marketing campaign that helped push the term ‘Sunglasses’ to the top of Google search, ran a complete technical and competitor audit for the site, and implemented all technical fixes within one month.
Following this, we launched a content marketing strategy and competitor link-building campaign to help build the trust of the site, and performed outreach to key influencers and blogs each month.
We also managed and directed a PPC campaign which, in addition to organic search, helped push Ray Ban’s traffic to over 160,000 hits per month in 1 quarter.