BrightHaus Digital Marketing Agency

Category Archives: Black Hat

This Week in Google: Manual Actions for Spammy Rich Snippets and No-follow Google+ Links

Well, technically it’s only Wednesday so who knows what the rest of the week could hold but so far we’ve seen a couple of new changes from Google. Both have some interesting implications for SEO and already the world of internet marketing has been abuzz with accusations of mixed messages from Google. Manual Actions for […]

World Wide Website Marketing War

Unwavering in the task at hand, the Head of Webspam studies the newest intelligence reports. Enemies approach from multiple directions. Some adversaries are bold, while others work in the shadows. Fearlessly, the leader of Google’s special operative forces employs new strategies to seek out and destroy enemy threats. Analyzing the data, he calculates his next […]

Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.” This past Friday, […]

Greed – Black Hat SEO Services

The topic of Black Hat SEO services is probably the one I am most passionate to speak out about and was the original inspiration behind the whole series. If there is one “sin” that I could warn everyone who is just looking into SEO services, it would be not to be tempted by the dark […]

Play Nice with Penguin

On April 24, 2012, Google updated their algorithm under the not-so-ominous codename “Penguin”. Penguin targets websites that violate Google’s Webmaster Guidelines. But what does that actually mean? As an SEO Manager, here are some ways I’ve seen Penguin alter the search engine optimization landscape: Metadata It has become increasingly important to make title tags and meta descriptions […]

When Hats are More Than Just a Fashion Accessory: Black Hat vs. White Hat SEO

As is with many things in life, there is a right way and a wrong way to go about doing things. This also applies in the world of SEO! Back in the olden days, people would come up with tricky ways to fool Google into ranking them on their search engine. Placing white text on […]

Matt Cutts – Style Icon?

Matt Cutts.  Google Chief, tech whiz, style icon?? Matt is the head of Google’s webspam team and has quite an impressive background.  He has degrees in both computer and mathematic sciences, held top level security for the Department of Defense and also wrote the program that filters out adult content for Google.  He joined the […]

Dealing with Black Hat SEO

Unfortunately, the world of Search Engine Optimization doesn’t come without some shady dealings. We speak to a lot of businesses every week who have been the victim of Black Hat SEO techniques, whether it’s a crazy one man band, or an Indian firm that believes in bad grammar and link farms. Each usually come with […]