BrightHaus Digital Marketing Agency

Category Archives: Content

How to Optimize Keywords for Google: Or How I Learned to Stop Worrying and Love LSI

Recently, a post on the Moz blog seemed to ignite a particularly intriguing debate that centered around Google’s famed list of the 200+ factors that they use to rank results. Within the post, the author posited that Google has never relied on keyword density as a ranking factor. While this ignited a fiery debate within […]

Weekly roundup: Top 5 SEO trends and more – SEOhaus

Looking for a fresh take on SEO and internet marketing? We did the research for you. Here’s our roundup of notable SEO marketing news and pointers from the week: SEO for several hundred products. Zahid Aslam of StudioForty9 offers helpful hacks for the most troublesome issues facing e-commerce SEO. Our favorite: how do we deal […]

Tracking Trends to Transform Your Content: Three Great Free Tools to To Capitalize on Trends in Content!

Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles around the Web, we see them everywhere. From an onslaught of social posts within active members of a particular vertical, to pages of […]

Content Marketing: New Name, Same Old Game

We saw a lot of changes in the SEO world last year, and it’s safe to say that the trend will continue for the foreseeable future. Let’s get real, though. With all the changes, not all that much is changing. I realize that statement is pretty charged, and some of you may disagree, but it […]

Stitching In Website Marketing

When it comes to website marketing, we’ve all heard that Content is king. With the explosion of the Internet – and more recently, the social media machine – Content is everywhere. The massive amount of information created everyday is far too much to keep up with. And it isn’t all exactly what is considered “quality” […]

Duplicate Content: The Silent (Rankings) Killer

One of the beauties of being an SEO account manager is that I am constantly observing the search engine health of multiple websites. The advantage of this, over say just someone managing their own, is that I am able to track trends and see bigger patterns with what Google is liking and what it may […]

Improve Your SEO Campaign: Part 1 – Your Web Design

My last blog introduced my new mini blog series, “Improving The Foundation of your SEO Campaign.” This week we focus on the first of four fundamental steps to make sure you have the strongest possible start to your internet marketing. Have a quality web design. Before anything else, including on-page optimization and offsite activities…your web […]

New Study Suggests that Google +1s Don’t Improve Rankings

OK, hold the phone. In my last blog, I casually mentioned towards the end that “new research suggests that Google +1s can be highly influential on search rankings.” Well, fast forward a week later and another study has come out suggesting that Google +1s have no direct ranking benefits. I’ll probably date myself with this but it reminds […]

Improving the Foundation of your SEO Campaign

It’s that time again! That’s right everyone; a new blog series. As an SEO professional, it is really easy to feel like you are shouting into the wind sometimes. With all the updates and modifications and Penguins and Pandas (and lions and tigers and bears, oh my!) to the Google algorithm, it’s no wonder that […]

Big Sites vs. Small Sites

There’s been much debate around the web on whether Google favors larger websites over smaller websites in terms of performance on SERPs. Based on reports from a lot of SEOs, evidence seem to support the idea that larger sites perform better on Google. So what are the implications for smaller sites? Is it “go big […]

Content Remains King

As Jori mentioned last week, the recent Panda update was pretty anti-climatic, in the best way possible. While we are seeing more positive fluctuation than negative, for those seeing bigger dips than normal, there does seem to be a common thread among all. Content, or I should say, the lack there of, seems to continue […]

Lust – Choosing Attractive Keywords Over Right Ones

In my last post, I spoke about keyword stuffing and duplicate content. This week, I want to look at the keywords themselves. This week’s sin often committed by SEO services is Lust- choosing the attractive keywords over the right ones. I know what you’re thinking. Surely the most attractive keywords are the right ones, right? […]